Survey: Ads key for shoppers' back-to-school purchasing decisionsTime and place are crucial when it comes to targeting shoppers with back-to-school ads. Chipotle teams with Snapchat on augmented reality guacamole promotionChipotle Mexican Grill is integrating real avocados into a new campaign featuring Snapchat augmented reality filters. ICSC: Consumers heading to stores for back-to-school shopping Shoppers started back-to-school shopping early this year in search of deals to help offset higher costs. RaceTrac franchisor RaceWay debuts new loyalty program An operator of more than 240 franchised RaceTrac convenience/fuel store stores is introducing its first-ever customer loyalty offering. Pacvue: Amazon has success with four-day Prime Day A number of key performance metrics confirm that Amazon made a good business decision in extending Prime Day’s duration this year. Deloitte: Back-to-school spending to hit $30.9 billion Despite ongoing concerns about tariffs, consumer spending on back-to-school items is expected to remain roughly steady compared to a year ago. Generational divide remains when it comes to Gen AI shopping tools Generative AI tools are increasingly being used to search for products online – especially by younger consumers. Survey: Product reviews to influence most Prime Day purchases Amazon Prime Day is around the corner, and reviews will play a big role in what consumers choose to buy. Survey: Millennials slightly favor brand loyalty, Gen Z prioritizes price Despite having similar preferences, younger consumers differ in some key ways when it comes to brand loyalty. Subway ‘Happy Gilmore 2’ promo includes immersive mobile experience Subway is including digital and metaverse features in its promotional partnership with Netflix and the sequel to a popular Adam Sandler comedy. First Previous 9 10 11 12 13 Next Last
