Amazon Business Prime adds third-party perks
The Prime membership program offered to Amazon Business customers is featuring several new benefits provided via collaborations.
Participants in the U.S. Business Prime subscription program, which provides yearly savings of nearly $1,000, fast delivery speeds, and access to enhanced shipping benefits, now have access to benefits from Intuit QuickBooks, CrowdStrike, and Gusto.
Starting in 2026, Business Prime members can subscribe to QuickBooks Online Simple Start for $180 per year — a 60% discount off the regular $456, which includes a direct integration that enables small business customers to seamlessly automate purchase reconciliation and categorization.
This benefit is available to Business Prime members in the U.S. who are new QuickBooks Online subscribers and maintain an active Business Prime Essentials subscription.
In addition, Business Prime members on the Essentials plan and above now receive access to the CrowdStrike Falcon Go cybersecurity platform at no additional cost — saving the typical annual fee of $59 per protected device. The offer is available to Business Prime members in the U.S. that do not already have a CrowdStrike account. Business Prime Duo members will receive 50% off the standard Falcon Go rate.
Business Prime members in the U.S. also now receive 70% off their first 12 months using the Gusto payroll and HR platform. Available immediately, this benefit gives members access to Gusto’s all-in-one system for hiring, onboarding, payroll, and benefits administration.
The offer is available to members without an existing Gusto account and requires an active Business Prime membership to qualify. After the 12-month promotional period, standard pricing applies.
"Small business owners wear a lot of hats — accountant, HR manager, IT lead — sometimes all before lunch," said Todd Heimes, VP at Amazon Business. "We’re thrilled to introduce new Business Prime benefits that help them work smarter, save money, and get back to what they love most — running their business."
The U.S. Business Prime program also recently launched several generative AI solutions running on the Amazon Bedrock platform. These include Spend Anomaly Monitoring, which features a dashboard that analyzes past purchases, pricing, and account settings and alerts administrators about potential irregularities; as well as Savings Insights, which analyzes purchase history, pricing patterns, and account settings to make recommendations via an intuitive, ready-to-use dashboard.
[READ MORE: Amazon releases generative AI solutions for business customers]
Since launching in the U.S. in 2015, Amazon Business has grown to more than 6 million business customers, ranging from sole proprietors to multinational enterprises. Features and benefits include a curated site experience, Business Prime, business-only pricing and selection, single or multi-user business accounts, approvals workflow, purchasing system integrations, payment solutions, tax exemptions, and dedicated customer support.
Amazon Business is available in the U.S., Australia, Canada, Mexico, U.K., Germany, France, Italy, Spain, Japan and India.
