Key Food Stores personalizes promotions; offers alcohol cashback
A regional East Coast grocer is increasing its digital targeting of shoppers while offering them increased savings opportunities.
Key Food Stores Co-Operative Inc., which operates family-owned and operated supermarkets across eight East Coast states, is leveraging the Swiftly app and web platform with integrated alcohol cashback solutions.
The retailer selected Swiftly in an effort to simplify its technology stack and deliver personalized digital engagement to drive loyalty, create new revenue streams from advertisers, and strengthen long-term competitiveness.
“Key Food currently operates in eight states and in our largest market we are serving over 8 million shoppers,” said Dean Janeway, CEO of Key Food Stores Co-Operative Inc. “Partnering with Swiftly is a strategic investment in our future and allows us to create a more connected, personalized experience that drives bigger baskets, deeper loyalty, and sustainable growth.”
Swiftly provides turnkey, enterprise-grade solutions built for regional and independent grocers, designed to help them compete head-to-head with larger competitors. The platform is also developed to drive greater app adoption, increase digital circular interaction, and generates incremental return on ad spend (iROAS) for CPG advertisers.
Key Food’s banners will begin rollout of Swiftly technology in the coming months. Other notable retailers participating in the vendor’s real-time alcohol cashback program include include Circle K and Save Mart, as well as 7-Eleven.
[READ MORE: 7-Eleven provides real-time mobile alcohol cashback offers]
"Digitally engaged shoppers are a retailer’s most valuable asset, and Key Food is taking bold action to lead in this new era," said Henry Kim, co-founder and CEO of Swiftly. "Swiftly exists to level the playing field for independent grocers, and with Key Food we see tremendous opportunity to create measurable value—greater shopper loyalty, increased in-store traffic, and long-term revenue growth across all 460-plus stores."
Founded in Brooklyn in 1937, Key Food Stores Co-Operative, Inc. includes over 460 family-owned and operated supermarkets with $5.5 billion in annual sales. In addition to Key Food, these stores operate under banners including Food Universe, The Food Emporium, and SuperFresh in all five boroughs of New York City, Long Island New York, upstate New York, New Jersey, Connecticut, Massachusetts, Pennsylvania, Rhode Island, Maryland and Florida.
