Loyalty Marketing

Barnes & Noble is targeting train passengers by offering a curated collection of free eBooks and eMagazines to Amtrak customers.

During Amtrak Train Days, which runs from May 9 through November, Amtrak passengers with Nook e-readers will be able to access bestselling eBooks from HarperCollins, in addition to other classics and popular self-published titles from Nook Press that have been customized to appeal to every reading preference, including romance, mystery, thrillers, children’s and business titles.

Dick's Sporting Goods is targeting fitness-minded women with an all-new video campaign.

The retailer has begun airing eight 15-second commercial spots and one 60-second spot on sites such as Hulu, ESPN and ESPNW, and on May 15, the commercials will debut on TV. The company says these ads are the first to target women specifically under Dick's Sporting Goods’ broader “Who Will You Be?” campaign, which launched in March.

The upcoming release of “To Kill a Mockingbird” author Harper Lee’s second book has caused widespread excitement, and now Barnes & Noble is looking to tap in to some of that with a special event at its stores.

Armonk, N.Y. -- IBM and Facebook on Wednesday announced they are teaming up to help retailers and other brands provide more personalization in their marketing efforts on the social network.

The two companies said they are now working together to integrate Facebook’s existing ad technologies, such as Custom Audiences, into IBM’s array of tools and services for retailers.

Austin, Texas -- RetailMeNot and Swirl Networks have entered a strategic partnership to bring in-store promotions using new beacon marketing technology to nearly 20 million RetailMeNot mobile app users and thousands of retailers and brands currently in the RetailMeNot marketplace.

Tarrytown, N.Y. -- DLC Management Corporation, a national owner and operator of open-air shopping centers, announced its new partnership with LOC Card, a universal card that supports merchants’ existing loyalty programs.

With LOC Card, consumers can now use one card across all participating merchants at their preferred DLC shopping center to access and engage with each merchant’s loyalty program. The LOC Card replaces that key ring full of loyalty card key tags and streamlines the process, saving time at the register.

Books-A-Million is getting an early start on summer reading promotions with a giveaway tied to a popular book series.

Staples is donating the tools and resources necessary to make graduation happen for thousands of students across the country -- and throwing in a little Taylor Swift to boot.