Loyalty Marketing

Plano, Texas -- J.C. Penney Company has named consumer marketing executive and board member Mary Beth West as executive VP and chief customer and marketing officer, effective June 1. She replaces Debra Berman, who resigned as CMO after less than two years with the retailer.  West will be stepping down from the board to assume the new role.

While other retailers try to hone their social media and omnichannel skills, Victoria's Secret is creating excitement once again the way it knows best: by announcing a new team of crystal-decorated, 6-inch-heel wearing models.

Jared jewelers has launched a digital promotion designed to drive traffic to its stores this Mother’s Day.

The retailer says it is celebrating all moms this Mother's Day with the launch of the "Win One, Give One" Mother's Day Sweepstakes. Fans will have the chance to treat mom and themselves by entering online to win beautiful jewelry and a $100 Jared gift card, from now until May 3.

San Diego – Engaging consumers online seems like it should be easy – after all, virtually every consumer is actively online and using multiple social media platforms at this point. However, this also means that all of your competitors are also trying to engage the public across multiple online and social channels, resulting in a huge morass of digital noise. To stand out, retailers need to ensure their digital engagement strategy is consistent, timely and personalized.

Toys“R”Us and Toysrus.com are set to bring customers to a galaxy far, far away with a year-long omnichannel celebration in honor of the epic Star Wars saga.

Sam’s Club’s MasterCard 5-3-1 Cash Back program, which has created keen customer engagement and memorable customer experiences since it launched less than a year ago, has won more awards.

The program, featuring a co-branded MasterCard including chip-enabled technology issued by Synchrony Bank pursuant to a license by MasterCard International Incorporated, won a silver award in the Customer Experience & Engagement category; a bronze award in the Creative Campaign category and a silver in the 360 Degree Loyalty Award for Excellence in North America.

By Sherrie Mersdorf, director of marketing, NewBrand

JCPenney Company Inc. has named one of its board members as its next EVP and chief marketing officer.

The company said that Mary Beth West, a highly accomplished consumer marketing executive, will join the company's executive leadership team as executive vice president and chief customer and marketing officer effective June 1. She will be stepping down from her position on its Board of Directors to assume this new role.