Kay Jewelers gets social for Mother's Day
Kay Jewelers is leveraging the visual power of Pinterest and Instagram by running an innovative social media promotion for Mother’s Day.
The retailer said that visitors to its Instagram and Pinterest accounts will have an opportunity to interact with the brand through eye-catching visuals that showcase the company's jewelry in unique and creative ways, as well as win huge prizes.
"As our product is, by nature, very visual, the Pinterest and Instagram platforms are a great fit and provide a unique opportunity to not only highlight our brands and exclusive collections, but further engage guests as well," said Kimberly Kanary, VP of public relations and social media, Kay Jewelers. "This launch expands upon our already popular social channels and we look forward to introducing some exciting content on these platforms in the near future."
Guests can visit Kay Jewelers on Pinterest at www.pinterest.com/kayjewelers, where they can engage with a variety of boards featuring an array of pinable jewels including engagement rings, a "Best Mom Ever" gift guide for Mother's Day as well as Jane Seymour's favorite picks for mom from the Open Hearts by Jane Seymour collection.
Those visiting Kay Jewelers on Instagram, at www.instagram.com/kayjewelers, will discover photos of the hottest trends, classic styles and latest products from the most fashionable jewelry brands, all captured in a way that will keep guests wanting more.
Kay Jewelers will also host the "Best Mom Ever Pin-To-Win Mother's Day Sweepstakes" now through May 10. Guests will be encouraged to find inspiration from the Kay "Best Mom Ever" Pinterest Board, follow Kay Jewelers, and pin their favorite Mother's Day gifts to their own board using the hashtag, #BestMomEverSweeps. To enter for a chance to win, guests can visit www.KayBestMomEver.com to complete the entry form and share the URL of their Pinterest board on or before May 10.
Guests also have the opportunity to receive additional entries by sharing the sweepstakes on Facebook or Twitter and encouraging their friends to enter. They will receive an additional entry for each friend that enters through their link (up to 25).
One grand prize winner will receive a $1,000 Kay Jewelers shopping spree (in the form of a gift card), along with a round trip limo ride to their local Kay Jewelers store and a bouquet of flowers. Five first prize winners will receive a diamond white gold necklace.
Kay Jewelers is operated by Signet Jewelers Limited, the largest specialty retail jeweler in the US, UK and Canada. Signet Jewelers operates Kay Jewelers among its approximately 3,600 stores.