Loyalty Marketing

Austin, Texas – Whole Foods plans to expand its loyalty, marketing and home delivery programs. In a conference call with investors, co-CEO Walter Robb said Whole Foods will launch its first national marketing campaign in fall 2014, with a focus on how the retailer is better and different than its competitors.

Goodlettsville, Tenn. - Dollar General, in partnership with Coupons.com, completed the successful rollout of its new DG Digital Coupons program to its more than 11,300 stores across the 40 states the retailer serves. To use the DG Digital Coupon Program, customers may sign up either online or in stores using a numeric identification number, which is typically their telephone number.

New York – Old Navy is launching a back-to-school promotion on the YouTube video platform. The retailer is releasing a video of a new back-to-school anthem, “Unlimited,” featuring cameos by stars of the youth multichannel network AwesomenessTV.

Fingerprinting and DNA sampling are on back-to-school lists at Sam’s Club this year where the warehouse club operator is using the allure of free services to expose would-be members to its value proposition.

On Saturday, August 9 from 11 a.m. to 3 p.m. at clubs nationwide Sam’s is offering DNA testing and fingerprint kits as part of an annual free children’s health screening program. The screenings, which combine health and child safety information are available at the 596 Sam’s locations with a pharmacy.

Walmart kicked off its back-to-school promotional effort the way it does every seasonal selling initiative – with a big emphasis on low prices – but added a stronger digital component this year.

The retailer sought to bring a bit of Black Friday and Cyber Monday magic to its back-to-school efforts with a series of price cuts and limited duration offerings designed to generate sales and drive traffic to its stores and Web site.

Westborough, Mass. – BJ’s Wholesale Club has signed a new long-term agreement for Alliance Data Systems Corp. to provide co-brand credit card services. The BJ's credit program will convert to MasterCard.

Knoxville, Tenn. -- Regal Cinemas is partnering with Coca Cola to launch a promotion called "Tweet-a-Coke.” The promotion gives customers the chance to share a Coke via Twitter.

Moviegoers can buy and Tweet a friend a Coca-Cola at participating Regal Cinemas across the country. They can connect a credit card to their Twitter account, then tweet a friend using @TweetACoke, the word "enjoy" and their friend's Twitter handle.

New York -- Elad Group, developer of condominium complex 22 Central Park South, has partnered with Bergdorf Goodman to produce a model residence decorated with accessories and art from the store's Decorative Home floor. The partnership also offers buyers the opportunity to be a part of an exclusive personal shopping and consulting program.

Target is looking to bolster sales results in Canada by appealing to parents and students this back-to-school season, offering everything from fashion to school supplies at prices that it touts as “unbeatable.”

Hoffman Estates, Ill. – Sears’ new 'Back to School, Back to You' campaign offers members of its Shop Your Way loyalty program the ability to communicate one-on-one with a store associate through the program’s mobile app or website. Associates respond directly to individual inquiries.