Loyalty Marketing

Seattle - One month after Starbucks and Arizona State University announced the expansion of a benefit to pay for employees’ college education, more than 1,800 have signed up, with more than 2,200 total. The Starbucks College Achievement Plan offers 100% tuition reimbursement for all four years of college.

Babies"R"Us is showing some love to expectant mothers by hosting baby showers for military moms-to-be for the third year in a row.

Babies"R"Us has provided more than $500,000 to the Operation Shower organization through grant funding and in-kind donations for the past three years of the partnership.Operation Shower is an organization that hosts baby showers for military moms-to-be as they experience the journey of pregnancy while their spouses are deployed.

Both first-time and repeat customers were on the rise for Wayfair in the first quarter, suggesting the company is doing what it takes to grow into a powerful player in e-commerce.

Macy’s is looking for charity partners to participate in the retailer’s 10th annual national “Shop For A Cause.”

The retailer’s one-day-only shopping event, which is very popular with shoppers, is designed to support local charities’ fundraising efforts.

Seattle - The intersection of technology and retail, online, in-store, apps, mobile, can enhance the shopping experience for women 25-40. According to a new report from Waggener Edstrom, “Romancing the Store: Reconnecting in the Empowered Shopper Era,” when done correctly, tech offerings can be a seamless part of the overall experience and help bolster sales.

Tyler, Texas – Millennials are gaining buying power, and a substantial shift to Millennials in the retail marketplace will occur by 2020. For 152-store supermarket retailer Brookshire Grocery Co., the time to start reacting to this developing change is now.

“We needed to figure out how to market to this customer base and make it relevant to them,” said John D’Anna, senior VP and CIO of Brookshire Grocery.

Barnes & Noble is targeting train passengers by offering a curated collection of free eBooks and eMagazines to Amtrak customers.

During Amtrak Train Days, which runs from May 9 through November, Amtrak passengers with Nook e-readers will be able to access bestselling eBooks from HarperCollins, in addition to other classics and popular self-published titles from Nook Press that have been customized to appeal to every reading preference, including romance, mystery, thrillers, children’s and business titles.

Kay Jewelers is leveraging the visual power of Pinterest and Instagram by running an innovative social media promotion for Mother’s Day.

The retailer said that visitors to its Instagram and Pinterest accounts will have an opportunity to interact with the brand through eye-catching visuals that showcase the company's jewelry in unique and creative ways, as well as win huge prizes.

Leaders from the toy and baby products industries came together with celebrities in New York City to celebrate the 2015 Toys“R”Us Children’s Fund Gala and raise an astounding $4.6 million for kids.

Emmy and Tony Award-winning comedian Martin Short hosted the event, which also featured a performance by four-time Grammy winner Lenny Kravitz.

The upcoming release of “To Kill a Mockingbird” author Harper Lee’s second book has caused widespread excitement, and now Barnes & Noble is looking to tap in to some of that with a special event at its stores.