Loyalty Marketing

If this past holiday season was any indication, American consumers can expect to receive even more email from retailers in the coming year as improved targeting has increased the efficacy of the marketing tactic.

Massage Envy, a subscription-based massage and skincare services provider, on Monday named Joseph Magnacca as CEO, succeeding Dave Crisalli who will continue to serve the business as a member of its board.

Magnacca most recently served as CEO of RadioShack. Prior to that he was executive VP and president of Daily Living Products and Solutions for Walgreen Co., where he oversaw all of Walgreen's marketing and merchandising operations across more than 8,000 stores.

Even in today’s expanding market of digital payment options, cash remains a leading payment form.

That’s according to a survey of over 1,000 consumers by Cardtronics. It shows that in spite of people having access to and using a greater variety of payment methods, cash remains widely used and frequently selected for making all sorts of payments.

Toys“R”Us says its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation raised more than $5.8 million and collected over 200,000 toys.

During the 2015 campaign, customers helped bring holiday joy to some of the 15.5 million kids in need across the U.S. by donating new, unwrapped toys at Toys“R”Us and Babies“R”Us stores nationwide and through monetary contributions made in stores and online at Toysrus.com/ToysforTots.

Toys “R” Us says its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation raised more than $5.8 million and collected over 200,000 toys.

During the 2015 campaign, customers helped bring holiday joy to some of the 15.5 million kids in need across the U.S. by donating new, unwrapped toys at Toys “R” Us and Babies “R” Us stores nationwide and through monetary contributions made in stores and online at Toysrus.com/ToysforTots.

Almost every major brand has experimented with SMS marketing services. Some programs have been wildly fruitful while others were abandoned after only a few months. Having seen both small and large retailers implement successful mobile marketing programs, there is little doubt that SMS can drive customer engagement and increase revenue.

New York & Co. was able to rise above headwinds from unseasonable weather during the holidays to an increase in same-store sales.

The company says same store sales increased 1.6% during the holiday period and that it expects same-store sales for the full quarter to increase in the low single-digit percentage, in line with the company’s previously disclosed guidance.

A new study links retailers' success to an omnichannel strategy that includes physical stores.

According to the report, by L2 and titled "Death of Pureplay Retail," online-only retailers are at a disadvantage due to high costs for marketing and shipping, making their business model challenging and ultimately unsustainable in the long-term. The report was sponsored by Simon Property Group.