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Loyalty Marketing

  • Consumers and impulse buying — perfect together

    Impulse buying is alive and well in the United States.

  • Holiday e-commerce customers offer mixed returns

    E-commerce retailers might think new customers acquired during the holiday season are a gift, but they many not keep on giving.

  • Guitar Center contest is a big hit

    Guitar Center's annual drumming competition has crowned another winner, drawing celebrity musicians and music lovers from all over the United States for the big event.

  • More email in 2016 holiday forecast

    If this past holiday season was any indication, American consumers can expect to receive even more email from retailers in the coming year as improved targeting has increased the efficacy of the marketing tactic.

  • Pottery Barn Kids has babies on the brain

    Pottery Barn Kids is looking to attract more new parents by unveiling its first nursery collection.

    The new collection is designed in collaboration with celebrated celebrity stylists and fashion design team Emily Current and Meritt Elliott. The collection includes the XO Nursery that features a glamorous black and white color palette, graphic prints and patterns and bold accents. The Star Nursery features dreamy pink and neutral colors with layers of soft denim and gold accents. 

  • Former RadioShack CEO, Walgreens exec to lead Massage Envy

    Massage Envy, a subscription-based massage and skincare services provider, on Monday named Joseph Magnacca as CEO, succeeding Dave Crisalli who will continue to serve the business as a member of its board.

    Magnacca most recently served as CEO of RadioShack. Prior to that he was executive VP and president of Daily Living Products and Solutions for Walgreen Co., where he oversaw all of Walgreen's marketing and merchandising operations across more than 8,000 stores.

  • Cash still king for many consumers

    Even in today’s expanding market of digital payment options, cash remains a leading payment form.

    That’s according to a survey of over 1,000 consumers by Cardtronics. It shows that in spite of people having access to and using a greater variety of payment methods, cash remains widely used and frequently selected for making all sorts of payments.

  • Toys ‘R’ Us raises more than $5.8 million for tots

    Toys “R” Us says its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation raised more than $5.8 million and collected over 200,000 toys.

    During the 2015 campaign, customers helped bring holiday joy to some of the 15.5 million kids in need across the U.S. by donating new, unwrapped toys at Toys “R” Us and Babies “R” Us stores nationwide and through monetary contributions made in stores and online at Toysrus.com/ToysforTots.

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