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Loyalty Marketing

  • Mall operator reaches out to shoppers

    Mall operator General Growth Properties (GGP) is looking to get in touch with customers in a new and very personal way.

    GGP has selected Mobiquity to be the provider of beacon-based advertising services for select malls in its U.S. portfolio, including Tysons Galleria (Washington D.C.), Glendale Galleria (Los Angeles), Water Tower Place (Chicago) and Ala Moana Center (Honolulu).

  • Kmart promotes fun, fitness, loyalty

    Kmart is launching a new social media campaign called “Fit in the Fun” that promotes the enjoyment of healthy activities while also engaging members of its Shop Your Way loyalty program.

    The program includes a dedicated Fit in the Fun website as well as a #FitintheFun hashtag campaign. In addition, celebrity fitness instructor Jillian Michaels (who has an established relationship with Kmart) offers online tips and also sells branded merchandise on the new site.

  • Consumers can join the Twitter brand conversation

    A new feature on Twitter will let advertisers engage consumers more directly than ever before.

    For many years, Twitter has offered advertisers a service called Promoted Tweets that puts their tweets at the top of users’ content stream with images, videos and/or hashtags encouraging retweets, likes and follows. Now, Twitter is expanding the capability it gives advertisers to directly engage consumers with an offering called “conversational ads.”

  • Holiday Recap: Top Five Customer-Engaging Omnichannel Campaigns

    As we wrap up another holiday season, it’s time to review some of the most innovative and successful omnichannel promotions launched by retailers.

    Some of these promotions were brand new, some were updated versions of established favorites. And some directly drove purchases while others built brand awareness and general holiday goodwill. But all five of the selected campaigns engaged customers in ways that should help boost loyalty long after holiday cheer fades.

    Harry & David

  • Two key roles filled at eBags as Q4 sales set record

    Online accessories retailer eBags continues to build out its senior leadership team with the newest hire filling the roles of CFO and COO.

  • Using Fan Fashion to Build Customer Loyalty

    Building customer loyalty is key for retailers and, while part of that is obviously offering desirable, high-quality products, consumers in today’s world want something more — they want to be a part of something larger than themselves - a community they can engage with.

  • Marsh Supermarkets makes it personal

    Marsh Supermarkets, a regional grocer with 73 stores in Indiana and Ohio, needs to know its customers especially well to compete with larger supermarket chains.

    To that end, Indianapolis-based Marsh is partnering with targeted marketing software vendor inStream to provide personalized, targeted offers on the front of consumer receipts. InStream drives customer engagement and sales via personalized targeting based on customer-specific purchase data.

  • Bon-Ton repeats promotion where everyone wins

    The Bon-Ton Stores is back with a popular promotion that increases store traffic, generates sales, saves customers money and benefits the communities where it operates 270 department stores.

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