Food Lion hits 1 million Facebook fans, provides meals

Food Lion is feeling good about recently reaching the milestone of 1 million Facebook fans, and is sharing the positive vibes.



In recognition of this social media achievement, Food Lion is donating 1 million meals to those in need. The meals will be donated to Feeding America in the form of a monetary donation (Feeding America provides an average of 11 meals for every dollar donated) and distributed evenly among 30 local Feeding America member food banks within the grocer's service area. The donation will span across its 10-state footprint.



"We're incredibly proud to have reached this benchmark," said Keith Nicks, director of loyalty and digital marketing at Food Lion. "As a grocer always looking for ways to improve the customer experience, we created this space to empower our customers to interact with us on a one-on-one basis, whether they're saving money, sharing interactions with associates or looking for great recipes."



In addition to the 1 million meal donation, Food Lion's more than 1,500 corporate associates created a video to say "thanks" to the retailer’s Facebook fan base.