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Loyalty Marketing

  • Here’s what consumers think about CVS’ ban on tobacco products

    CVS Health's decision to stop selling cigarettes is having its intended impact - 52% of those consumers who used to buy their cigarettes from CVS say it is now harder to buy cigarettes altogether, according to a survey commissioned by V2, a manufacturer of electronic cigarette and vaporizer products. Out of that group, 73% called the impact manageable, stating that “buying cigarettes is now harder but I have other options” and 27% said it made buying them “much harder.”

  • Gift Cards’ Appeal to Millennials

    Gift cards are exceedingly popular with Millennials, as new research from the Wharton School’s Baker Retailing Center and The NPD Group found. Here is fresh insight as to why:

  • Kmart enters extreme value game with digital twist

    Move over Big Lots and Ollie’s Bargain Outlet. Kmart is ready to begin making opportunistic purchases of closeouts and liquidated good in keeping with its strategic vision to make shopping fun again.

    Kmart said its strategic merchandising group is actively sourcing extreme-value deals by purchasing the inventory of liquidated companies and capitalizing on other opportunistic situations to obtain outstanding products and offer unbeatable value.

  • Loyalty, gas promotions lift Weis Markets in Q3

    Regional grocery chain Weis Markets says its loyalty program and other promotions helped boost traffic in the third quarter as the company reported an increase in same-store sales.

    For the period ended Sept. 26, sales increased 4.1% to $711.9 million while same-store sales increased 4%, compared to the third quarter in 2014. The company says it generated $12.8 million in net income, down 5.4%, compared to the same period in 2014. Third quarter earnings per share totaled 48 cents, compared to 50 cents in 2014.

  • Kohl’s invites America to celebrate #AllTheGoodStuff

    Kohl's is leveraging the popularity of the Oscars to kick-start the retailer's spring marketing campaigns in true omnichannel style.

    The retailer announced that for the first time ever, the company will be the exclusive retail sponsor of the Oscars, which air this month.

  • Commerce craftsmen changing perception

    Pitney Bowes isn’t the first name that comes to mind when thinking of e-commerce, but the global technology company is out to change that perception by doing something for the first time in two decades.

  • Tech Bytes: Three Reasons for E-Tailers to go Brick-and-Mortar

    While rumors of Amazon launching a chain of physical bookstores seem to be exaggerated, there is no question that pure-play retailers are beginning to make inroads into the brick-and-mortar channel. Over the past couple of years, e-tailers as diverse as Warby Parker, Bonobos and Birchbox have not only opened stores, but committed themselves to expanding in the space.

    Here are a few good reasons for virtual enterprises to consider selling items in a “real” environment.

    Buy Online, Pickup at Your Store

  • Dick’s delivers Super Bowl with UberRush

    A first-of-it-kinds promotion involving Dick’s Sporting Goods and highlighting the capabilities of the UbeRUSH delivery service vows to have championship T-shirts in the hands of Carolina Panthers or Denver Broncos fans less than two hours after the Super Bowl ends.

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