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Petco appeals to new pet parents with omnichannel campaign
Petco is launching an omnichannel campaign in support of a new program designed to appeal to its target market: pet parents.
Petco's new and free Welcome to the Family Program supports all new pet parents, complete with a companion care pack, information on proper pet care and 24/7 support. The program helps pet parents as they expand their brood and embark on new adventures with the newest addition to their family.
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Starbucks in overhaul of popular loyalty program
It’s not going to be so easy for the 11 million-plus active members of Starbuck Corp.’s loyalty program to earn freebies.
Starting in mid-April, the coffee giant is making a change in its “My Starbucks Rewards” loyalty program whereby members will earn points, or “stars,” based on the dollars spent on the purchase. Currently, customers earn a star for each transaction, regardless of how much they spent, and are entitled to a free item after earning 12 stars.

