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Loyalty Marketing

  • Tony Rogers to lead Walmart marketing

    Walmart has recalled marketing executive Tony Rogers from his post in China to lead the retailer’s domestic marketing efforts.

  • AmEx Survey: Lots more holiday shopping left—and get ready for a busy Dec. 26

    Going into the final stretch of the holiday season, a majority of Americans are far from finished with their holiday shopping.

    Seventy-three percent (73%) plan to shop last minute (vs. 79% in 2014), as most wait to find the best deals (44% vs. 46% in 2014), according to the latest American Express Spending & Saving Tracker.

    Other reasons consumers are shopping last minute include trying to save up until they have enough money (22%, on par with 2014) and difficulty finding the time to shop (20% vs. 16% in 2014).

  • 7 ways CVS is driving growth in its stores

    At CVS Health’s annual Analyst Day held Wednesday here, Helena Foulkes, CVS/pharmacy president, shared significant details on the progress CVS Health has made to drive growth in its stores.

  • The impulse buy playbook: Breaking down the new rules of omnichannel

    Social commerce is evolving, which means the omnichannel world is changing, too. Even the mere definition of omnichannel is in flux as the lines between commerce and communication blur and new platforms proliferate.

    It’s been a slow evolution, with many attempts to perfect social commerce resulting in failure. Will consumers ever have a world where commerce is one with their social experience? Right now the experience is a lot like being at a party, talking with friends, only to be interrupted by an uninvited guest trying to sell you fabric softener.

  • Kohl's to stay open more than 170 straight hours

    Kohl's is pulling out all the stops in the hopes of increasing holiday sales this season by staying open through Christmas Eve.

    Kohl's plans to keep its doors open for more than 170 hours straight from 7 a.m. on Thursday, Dec. 17 through 6 p.m. on Christmas Eve, Thursday, Dec. 24 as an added convenience to holiday shoppers. In addition to extended store hours for last-minute shopping, customers will find special savings opportunities on Super Saturday, Dec. 19, and time-saving conveniences such as buy online, pick up in store for last minute gifts.

  • Perfumania's Q3 doesn't smell so nice

    The value proposition of Perfumania stores is under scrutiny after the retailer reported dismal same store sale for the third quarter.

    For the 13-week period ended Oct. 31, net sales at Perfumania decreased 8% to $142 million, compared to $154.3 million in the prior year. Same-store sales decreased 22.1%. Net income was $3 million, or net income per diluted share of 20 cents, compared to a net income of $7.5 million, or a net income per diluted share of 48 cents during last year’s third quarter.

  • Perfumania has a stinky third quarter

    The value proposition of Perfumania stores is under scrutiny after the retailer reported dismal same store sale for the third quarter.

    For the 13-week period ended Oct. 31, net sales at Perfumania decreased 8% to $142 million, compared to $154.3 million in the prior year. Same store sales decreased 22.1%. Net income was $3 million, or net income per diluted share of 20 cents, compared to a net income of $7.5 million, or a net income per diluted share of 48 cents during last year’s third quarter.

  • Target phases out Pharmacy Rewards program

    This month, Target began contacting its Pharmacy Rewards members to informing them that the company was ending the rewards program because CVS/pharmacy will bring its own program when it replaces the pharmacies in Target stores as part of a deal between the two companies announced this summer.

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