Loyalty Marketing

Marsh Supermarkets, a regional grocer with 73 stores in Indiana and Ohio, needs to know its customers especially well to compete with larger supermarket chains.

To that end, Indianapolis-based Marsh is partnering with targeted marketing software vendor inStream to provide personalized, targeted offers on the front of consumer receipts. InStream drives customer engagement and sales via personalized targeting based on customer-specific purchase data.

The Bon-Ton Stores is back with a popular promotion that increases store traffic, generates sales, saves customers money and benefits the communities where it operates 270 department stores.

In the coming year, seamless technologies that blend physical and digital channels will have a major impact on e-commerce.

According to Pitney Bowes, five key developments will primarily drive e-commerce in 2016. These are:

1. Internet of Things (IoT) technologies will drive better business outcomes

The three-day Christmas weekend (Dec. 25 - Dec. 27) showed strong consumer interest in online shopping during and immediately after the holiday.

According to Verizon Retail Index, broadband traffic attributed to e-commerce shopping activity increased dramatically starting on Christmas Day to 26% above average daily levels, posting a seasonal high of 30% above normal levels by Sunday, Dec. 27.

When it comes to reaching today’s consumers, Richardson, Texas-based vertical specialty apparel/accessories retailer Fossil Group Inc. is not living in the past.

“We are focusing on image creation for our social promotions,” said Jencey Keeton, marketing manager, digital branding and global marketing for Fossil, during an interview with Chain Store Age. “Images are now the way consumers are speaking. To be relevant, social platforms must include images.”

Specialty gift retailer Harry & David is taking a visual and social approach to a holiday promotion.

Harry & David is hosting an interactive social media campaign called #TastetheHolidays through Dec. 31. Consumers who sign up for the campaign online and follow Harry & David on Instagram and/or Twitter can win a variety of prizes that include gift cards and baskets.

When your customer base is drivers who have had an accident or mishap with their vehicle, capturing consumers “in the moment” is crucial.

So with 6,500 mobile glass shops across the country, Columbus, Ohio-based Safelite Group Inc. runs a national business model that relies on capturing natural search traffic.

Walmart and the Walmart Foundation is out with its annual Giving Report, which puts a monetary value on all the ways the retailer and its charitable arm sought to make a difference during the 2015 fiscal year.

From a big picture standpoint, Walmart and the Walmart Foundation donated more than $1.4 billion in cash and in kind donations, primarily food, and Walmart’s 2.2 million employees also contributed more than 1.5 million hours of their time outside of work to volunteer causes.