Loyalty Marketing

With 20% of emails being filtered into spam folders, retail marketers are missing out on the opportunity to drive an ROI from email.   This was according to “2017 Deliverability Benchmark Report,” a study from data solutions provider Return Path. The report analyzed 2 billion brand emails.  

Everyone’s trying to figure out what drives consumers to purchase. But to understand how they shop, you need to know what makes them tick.   Alliance Data’s Analytics and Insights Institute conducted a study with more than 2,400 respondents to better understand consumer buying habits and expectations. These insights, cross-referenced with results from our "Understanding Customer Loyalty" study, confirmed that consumer buying habits track closely with life stage and each generation’s cultural identity.

Retailers are eager to combat the force of Amazon, but they lack the strategy, marketing dollars and digital resources to do so.   Specifically, 44% of retailers do not know how to respond to the power of Amazon, according to “A New Path for Retail: Co-Existing with the Force of Amazon.” The report is from Bluecore, a commerce decision platform provider.  

Timberland has opened a new concept store that will be completely transformed with a new theme and products every six weeks.  

For the third straight year, L.L.Bean has beat out Amazon in a customer service ranking.   The outdoor outfitter came out on top in Prosper Insights & Analytics’ annual review of service excellence among retailers, with Amazon a close second. Rounding out the top five; Lands’ End, Fingerhut, and Kohl’s.  

Amazon’s investments in the shoe business are paying off.   While 2017 is not even close to over, it is shaping up to being a strong year for shoes on Amazon. The company has already experienced 18% growth year-over-year during the first two quarters, alone. For 2016, Amazon had a total of 35% year-over-year growth, according to a study by One Click Retail.   

The most digitally savvy generation to date has a soft side for physical stores.    Despite being digital natives, 57% of Generation Z say they prefer to shop in-store rather than online, according to a report from CrowdTwist, a provider of multichannel loyalty and engagement solutions.