Loyalty Marketing

Regional supermarket operator Shnucks is the latest grocer to offer customers same-day delivery.

To be competitive, retailers must have a strong digital marketing strategy to be seen and heard, attract new customers, and build stronger relationships with existing ones. Spending on digital advertising is on the rise. In 2017, U.S. digital advertising is on pace to surpass expenditures on TV ads. Globally, more than 40% of media advertising budgets in certain markets are devoted to digital marketing, according to media company Magna.  

Plenty of consumers will be shopping for deals over Independence Day— and they plan to use social media to find them.   Forty-three percent of consumers plan to shop for deals on Independence Day, according to a survey by ChargeItSpot. When asked what resource they will use to hunt down deals and sales, the majority of respondents (37%) said social media, followed by online deal sites (17%) and mobile coupon apps (17%) – meaning in-store shoppers are finding their deals online.    

Affluence is out. So are the days of the mass market.    A new report projects 10 years out and reveals three fundamental principles that are shaping tomorrow's consumer packaged goods and retail industries: trust, influence and personalization. In a preview of its 2017 Global Future Consumer study, A.T. Kearney predicts the death of the scale economy that focuses on catering to affluence in favor of one driven by the influence of industry stakeholders, particularly by the hyper-connectivity of the younger generations.

Amazon is giving new meaning to the phrase "Christmas in July."  

Levi Straus is the second most patriotic brand in America. And Ralph Lauren isn't far behind.    That's according to the 15th annual Brand Keys survey of iconic American brands, which asked 4,860 consumers, balanced for age and political party affiliation, to evaluate which of 280 brands were most resonant as to ‘patriotism.’ Jeep took the top spot in the survey for the second consecutive year. (For complete listing of the 50 most patriotic brands, which includes several retailers, see end of article.)

Walmart leads the pack when it comes to paid search advertising in the grocery category.   That’s according to new research from AdGooroo. The search marketing intelligence provider analyzed 124 non-branded grocery store and grocery delivery keywords from June 2016-May 2017.