Michaels is broadening is involvement with a global charity focused on improving the health of children and families.
Michaels and its subsidiary Aaron Brothers have supported Starlight since 2010. The expanded partnership will increase the company's involvement through a wide range of programs that include corporate contributions, in-store promotions, customer donation programs, associate-driven events and giving, vendor engagement, product donations and more.
"Since 2010, we have supported Starlight's mission to improve the life and health of kids and families," said Michaels CEO Chuck Rubin. "This deeper partnership will bring us the opportunity to reach even more families in the communities where our customers and associates live and work, and generate greater awareness of this outstanding organization."
Michaels has participated in various Starlight programs. The company also has created its own initiatives, such as the annual holiday ornament promotion in which it sold special ornaments at more than 1,160 Michaels stores in the U.S. and Canada to raise money and awareness for Starlight.
"Michaels has been an incredible partner in our mission to improve the life and health of kids and families around the world," said Jacquie Hart, Global CEO of Starlight Children's Foundation. "Starlight programs stimulate a child's creativity through imagination, entertainment and technology, so Michaels is a perfect match for our work to support kids and families from hospital to home. We are genuinely thrilled to be selected as their charity of choice, and we look forward to working with the company and its generous associates on changing the lives of even more kids and families throughout North America."
Michaels Inc. owns and operates 1,168 Michaels stores in 49 states and Canada and 121 Aaron Brothers stores.