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Tech Bytes: Three Modern Strategies for Product Discovery
Enabling consumer product discovery in the omnichannel age is not a simple or easy matter. Having merchandise available and visible on store shelves is no longer sufficient. Meanwhile, products consumers see on e-commerce sites are mostly determined by prior behavior or their search choices. Furthermore, it is hard to serve effective digital promotions on the mobile screens consumers are increasingly using to shop.
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Macy’s partners with Olympian Shaun White on clothing line
Macy’s and Shaun White have joined forces to create a new and exclusive menswear line that reflects White’s adrenaline-pumping, eclectic style.
The Gold Medal snowboarder and skateboarder has ended his eight-year partnership with Target and will launch a new collection, called WHT SPACE, at Macy's. The collection will consist of fashion-forward staples that are highly wearable and capture the faster sides of White’s style. The limited-time collection will be available in approximately 175 Macy’s stores and on macys.com in mid-June.
