Mall Marketing Spotlight: Building Blocks

This year, GGP and The Lego Group partnered to host The Lego Americana Roadshow, a highly visual, educational and free traveling installation of larger-than-life Lego replicas of some of the nation’s most beloved landmarks.



Ten one-of-a-kind, large-scale models of American Landmarks made completely out of Lego bricks by Lego Master Builders – including the U.S. Capitol Building, White House, Supreme Court, Washington Monument, Jefferson Memorial, Lincoln Memorial, Statue of Liberty, Independence Hall, the Liberty Bell and Old North Church – take over and entertain customers with stunning visuals and fun facts. The models range in size from about six to 15-ft. tall, and will be shown in select GGP malls around the U.S.