Sally Beauty takes a turn on the runway

Sally Beauty is embarking on abroad initiative to update and evolve its brand by teaming up Lifetime's Emmy-nominated show, Project Runway.

"This is an important step for Sally Beauty," says Chris Brickman, President and CEO of Sally Beauty Holdings. "We are investing in upgrading our brand and store experience with a focus on our beautiful finds and beautiful prices backed by our love it or return it guarantee. And we have beauty advisors in every store who can help our customers find the best product for every hair and nail need. Project Runway is the perfect stage for us to showcase our salon-quality products and expertise."

An on-set Sally Beauty Studio will feature products that are exclusively available at Sally Beauty stores. Each week, Gregory Patterson, lead hair stylist for Project Runway, will put those products to the ultimate test in creating a variety of hair and nail styles to complete the model's looks for every runway challenge.

"Sally Beauty offers a wide range of products and tools that can solve any hair challenge. They are my secret weapons both on-set and off because I know that I can always trust them to create beautiful, runway inspired hair at a fraction of the price of other salon brands," says Patterson.

Project Runway Season 14 will premiere on Aug. 6 on Lifetime. Sally Beauty will be providing the winner of Project Runway with a one-year supply of products and the opportunity to consult with Sally Beauty to create a limited edition "FingerPaints" nail color collection. Products featured on the show include brands sold exclusively at Sally Beauty including ION, Beyond the Zone, Hot Shot Tools and Silk Elements.

Sally Beauty hasover 3,200 stores in the United States, Puerto Rico, United Kingdom, Canada, Germany, Mexico, Ireland, Belgium, France, Spain, Chile, Columbia, Peru and the Netherlands.