Sally Beauty goes high-fashion

Denton, Texas -- Sally Beauty Holdings is partnering with Lifetime show Project Runway as part of a broader initiative by the chain to update its brand.



Sally Beauty will serve as the official hair and nail sponsor for season 14 of the popular television show, which will premiere on Aug. 6. An on-set Sally Beauty Studio will be set up on the show, and feature products exclusively available at Sally Beauty stores. Each week, Gregory Patterson, lead hair stylist for Project Runway, will use the products to a variety of hair and nail styles to complete the model's looks for every runway challenge.



"We are investing in upgrading our brand and store experience with a focus on our beautiful finds and beautiful prices backed by our love it or return it guarantee,” said Chris Brickman, president and CEO of Sally Beauty Holdings “And we have beauty advisors in every store who can help our customers find the best product for every hair and nail need. Project Runway is the perfect stage for us to showcase our salon-quality products and expertise."



The show’s winner will receive a one-year supply of Sally Beauty products and the opportunity to consult with the company to create a limited edition nail color collection.



Sally Beauty has over 3,200 stores in the United States, Puerto Rico, United Kingdom, Canada, Germany, Mexico, Ireland, Belgium, France, Spain, Chile, Columbia, Peru and the Netherlands.