Entertainment Tie-ins / Licensing

Simon turned to the Internet for its latest development. The shopping center owner creates centers that offer destination shopping and a place for socialization, and now it’s redefining the way the company connects with its millions of shoppers on a daily basis. Simon SAID is a lifestyle-focused digital platform that delivers editorial content on fashion, beauty, design, culture and food. The platform taps influencers, bloggers and retail partners to create original content, which features products from numerous brands sold at Simon centers.

Specialty gift retailer Harry & David is taking a visual and social approach to a holiday promotion.

Harry & David is hosting an interactive social media campaign called #TastetheHolidays through Dec. 31. Consumers who sign up for the campaign online and follow Harry & David on Instagram and/or Twitter can win a variety of prizes that include gift cards and baskets.

The Army and Air Force Exchange Service (AAFES) in partnership with the producers of the film Point Break have devised a novel approach to thanking those protecting American freedom.

Burberry is teaming up with top-flight partners including movie studio Dreamworks and Google to deliver next-generation marketing campaigns that include interactive 3-D displays and real-time video promotions. [Media Post]

Food Lion is launching an omnichannel coupon initiative that combines fun with savings.

Now through Jan. 1, customers can access digital coupons through the Shazam smartphone app while shopping in Food Lion stores. Food Lion has partnered with interactive marketing firm Mood Media Corp. on the campaign.

Mallgoers who need to see what’s happening at the North Pole before they believe in Santa Claus will have their doubts erased, thanks to J.C. Penney. According to Advertising Age, Penney is using Oculus virtual reality headsets in an immersive holiday promotional experience called “Twas the Flight before Christmas” at four select malls. Customers will be able to interact with a virtual “Santa’s Workshop” environment.

Plymouth Meeting, Pa. -- PREIT will begin construction next summer on LEGOLAND Discovery Center Philadelphia at Plymouth Meeting Mall in Plymouth Meeting, Pennsylvania. The 33,000 sq. ft. attraction, is a unique indoor attractions based on the popular LEGO brick, designed for families with children aged 3-10.

Jordan’s Furniture has opened a massive store in New Haven, Connecticut, and this time the retailer is putting customers on the ropes — literally.

Jordan’s, known for its larger-than-life stores that combine retail with entertainment, pulled out all the stops for the 192,500-sq.-ft. location. Some 20,000 sq. ft. of the space is devoted to entertainment attractions that include an elaborate indoor rope course, a water show complete with light and sound effects, a pizzeria and ice cream counter.