Entertainment Tie-ins / Licensing

Williams-Sonoma knows how to connect with its core customers and has crafted life-altering promotion that does just that to commemorate its 60th anniversary.

Jordan’s Furniture believes in giving people a reason to visit its stores — a reason that extends beyond merchandise. And its newest location is no exception to the rule.

The 192,500-sq.-ft. space combines retail with entertainment, and devotes 20,000 sq. ft. to such attractions as an elaborate indoor rope course, a water show with light and sound effects, a pizzeria and ice cream counter.

Building customer loyalty is key for retailers and, while part of that is obviously offering desirable, high-quality products, consumers in today’s world want something more — they want to be a part of something larger than themselves - a community they can engage with.

Simon turned to the Internet for its latest development. The shopping center owner creates centers that offer destination shopping and a place for socialization, and now it’s redefining the way the company connects with its millions of shoppers on a daily basis. Simon SAID is a lifestyle-focused digital platform that delivers editorial content on fashion, beauty, design, culture and food. The platform taps influencers, bloggers and retail partners to create original content, which features products from numerous brands sold at Simon centers.

Specialty gift retailer Harry & David is taking a visual and social approach to a holiday promotion.

Harry & David is hosting an interactive social media campaign called #TastetheHolidays through Dec. 31. Consumers who sign up for the campaign online and follow Harry & David on Instagram and/or Twitter can win a variety of prizes that include gift cards and baskets.

The Army and Air Force Exchange Service (AAFES) in partnership with the producers of the film Point Break have devised a novel approach to thanking those protecting American freedom.

Burberry is teaming up with top-flight partners including movie studio Dreamworks and Google to deliver next-generation marketing campaigns that include interactive 3-D displays and real-time video promotions. [Media Post]

Food Lion is launching an omnichannel coupon initiative that combines fun with savings.

Now through Jan. 1, customers can access digital coupons through the Shazam smartphone app while shopping in Food Lion stores. Food Lion has partnered with interactive marketing firm Mood Media Corp. on the campaign.