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Entertainment Tie-ins / Licensing

  • Viking cooks up a deal with Emeril Lagasse

    RIDGELAND, Miss. — Viking Culinary Group announced that it has introduced a new line of branded outdoor grills from celebrity chef Emeril Lagasse.

    Products in the Emeril grill line include:

  • 'Desperate Housewife' featured in TRU differently-abled toy guide

    WAYNE, N.J. — Toys"R"Us announced that "Desperate Housewives" star Eva Longoria will be featured on the cover of its 2011 edition of the Toys"R"Us Toy Guide for Differently-Abled Kids. Longoria will be featured alongside Elijah De La Cerda, a 5-year-old boy with Down syndrome from Fresno, Calif., the company announced. Released annually, this complimentary resource is created with guidance from the National Lekotek Center, a nonprofit organization dedicated to making play accessible to children of all abilities.

  • Dollar General races into a new deal with NASCAR

    GOODLETTSVILLE, Tenn. — Dollar General and NASCAR have announced the first-ever national retail program around the Chase for NASCAR Sprint Cup. As part of the partnership, Dollar General will launch the "Race to Win" sweepstakes on Aug. 28. The sweepstakes, which runs through Nov. 12, offers customers the chance to win more than 9,000 prizes including free gas for a year, a trip to Las Vegas and $250,000.

    The sweepstakes will be promoted by NASCAR superstar Dale Earnhardt Jr. in stores, online and on national radio. 

  • It seems like one of these shows just aired

    Just in time for football season, Procter & Gamble and Walmart are out with yet another installment in their collaborative, family movie night entertainment initiative. The new movie, the eighth in the series, which first aired in April 2010, is titled, Game Time: Tackling the Past.

    “This exciting sports drama showcases how a person’s true value is measured and is sure to get families revved up in time for the 2011 season opener,” according to promotional materials for the film set to air Saturday, Sept. 3 at 8 p.m. eastern time on NBC.

  • Sears engages social media for charitable campaign

    HOFFMAN ESTATES, Ill.  — Sears announced that it is inviting Facebook users to support to America's military members by fan voting for the Sears Rebuilding Together affiliate program that they believe is the most deserving. 

    Voting will take place through Sept. 23, and based on total vote tallies, Sears and Rebuilding Together will award 25 overall grants totaling $250,000 to Rebuilding Together affiliates at platinum, gold, silver and bronze levels.

  • Macy's snags big name Italian designer for capsule collection

    NEW YORK — Macy’s announced Giambattista Valli as the fourth designer in its collaboration series to create a capsule collection for the retailer’s fashion “Impulse” department later this fall. Known for extravagant designs and great party dresses, the collection will be Valli’s first foray into affordable fashion, the company reported.

  • Park Meadows celebrates 15 years in Denver

    South Denver’s Park Meadows regional mall is officially 15 years old -- and it is celebrating throughout the month of August with free community entertainment and activities, culminating in a free community pancake breakfast August 30, 2011.

  • Abercrombie & Fitch profit jumps 64%, offers money to ‘Situation’ to stop wearing A&F clothing

    New Albany, Ohio -- Abercrombie & Fitch Co. reported Wednesday that profit for the second-quarter rose 64% to $32 million, up from $19.5 million, on increased demand in the United States and Europe.

    Revenue rose 23% to $916.8 million, as previously reported, and same-store sales increased 9%.

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