Entertainment Tie-ins / Licensing

SAN FRANCISCO — Gap Inc.'s online boutiqe Piperlime announced that Rachel Bilson, Olivia Palermo and Byrdie Bell will join Rachel Zoe as guest editors to kick off the fall season.

“The idea of hosting guest editors on Piperlime.com has been integral to who we are since the day we launched in 2006,” said Jennifer Gosselin, VP and general manager of Piperlime.  “We started with Rachel Zoe and her popularity and reach has grown since then,” Gosselin continued.

ORANGE, Calif. — Naturade on Wednesday announced the mass-market introduction of HealthSmart, a doctor-formulated daily protein shake mix that will serve as a comprehensive source of nutrition for active adults. 

Endorsed by baseball hall of famer George Brett, HealthSmart contains 18 g of whey, soy, pea and rice protein isolates, and is fortified with omega 3s and antioxidants for heart health, probiotics and fiber for healthy digestion, and 24 vitamins and minerals.

LEXINGTON, Mass. — Stride Rite Children's Group announced the launch of the Sesame Street by Stride Rite Collection. 

The collection utilizes Stride Rite's branded Scientifically Tested Everyday Proven (STEP) System, which helps customers find age-appropriate footwear for their children.

SAN FRANCISCO — Docker's announced that is partnering with Alexander Wang, who was named GQ's Best New Menswear Designer in America, and a diverse group of five other influential American menswear designers to unveil a limited-edition collection. Each designer will reinterpret the khaki pant in a modern way, the company reported.

SAN BERNARDINO, Calif. — Stater Bros. Supermarkets, which operates 167 stores in Southern California, announced that it will be the title sponsor of the largest car show on the West Coast as well as the largest Supermarket Chain sponsored event in America.  

The Stater Bros. Route 66 Rendezvous will be held from Thursday, Sept. 15 through Sunday, Sept. 18 along the historic streets of downtown San Bernardino.  This is the 15th straight year that Stater Bros. has been the title sponsor.

WAYNE, N.J. — Toys"R"Us annonced that in honor of Halloween it is opening dedicated in-store "spook"tiques offering a broad assortment of costumes and accessories, safety gear, candy and more. The retailer said it will also host a special trick-or-treat event in its stores nationwide on Saturday, Oct. 29.

PLEASANTON, Calif. — Safeway announced that it will donate $20,000 to "America's Most Natural City" to help maintain its park facilities. In addition, the winning city will be awarded with 25 picnic tables, sectioned off from the 305-foot Douglas Fir table that recently broke the Guinness World Record for the World's Longest Picnic Table, which was built in celebration of Safeway's Open Nature, a new 100% natural line of high-quality foods, Safeway reported.

New York City -- Japanese fast-fashion giant Uniqlo is set to open its largest global flagship to date, an 89,000-sq.-ft. store on Fifth Avenue in Manhattan. The store, which will also be the larger single retailer on Fifth Avenue, will open on Oct. 14.

One week later, Uniqlo will debut a second flagship in Manhattan, a 64,000-sq.-ft. store 34th St. It will be the chain’s second largest global flagship