'Badass' beer launches in Michigan

WILTON, Conn. Kid Rock's new beer line is rolling out in Michigan this week.

American Style Lager from Kid Rock's American Badass Beer company, which is owned by Drinks Americas Holdings, will make its debut at concerts in Detroit and will then be rolled out across the Michigan market.

J. Patrick Kenny, CEO of Drinks Americas, said, “We will launch American Badass Beer in Michigan starting with Comerica Park and then rolling out to the balance of the Michigan market. Kegs will be available followed by 12 oz. and 22 oz. bottles. We are very excited about the interest we are getting from distributors and retailers driven by consumers looking for the brand. As we said at the start of the partnership with Kid Rock, the beer will be an easy to drink American Style Lager. We look forward to selling a lot of great tasting American Badass Beer.”