Carl’s Jr. signs on for digital TV network

Dallas Indoor Direct announced Tuesday that it has signed an agreement with Carl's Jr. to bring its restaurant digital TV network to 133 locations of the burger chain.

The 133 participating Carl's Jr. locations are in the San Diego and San Francisco market areas. In May, Indoor Direct announced a deal with Carl's Jr.'s sister chain, Hardee's for 324 locations.

Indoor Direct produces and distributes theBite Network, a combination of entertainment and advertising tailored to reach the 202 million Americans who visit quick-serve and fast-casual restaurants each month.

"With its emphasis on sports, music and entertainment, the programming that Indoor Direct delivers through theBite Network is a perfect fit for the Carl's Jr. 'young, hungry guy' target audience," said Anne Blumenstein, VP field marketing and media for Carl's Jr. "We think that our customers will come to love it almost as much as our burgers."