Hallmark to license marvel social expression products

NEW YORK Hallmark Cards has forged a new licensing agreement with Marvel Entertainment, under which Hallmark will have the rights for the United States and Canada to produce and market a wide range of social expression products inspired by Marvel's characters and films.

These include Marvel Studios’ upcoming feature film releases Iron Man 2, Thor, The First Avenger: Captain America and The Avengers, as well as animated series including The Super Hero Squad Show, Iron Man: Armored Adventures and Wolverine and the X-Men.

The deal encompasses a wide range of social expression products including electronic and mobile greetings, as well as Crayola arts & crafts products.

“The social expressions category is an impactful channel to capture new and existing fans and keep them immersed in our character base,” said Paul Gitter, president of consumer products for North America, Marvel Entertainment.  “Entering into an expansive relationship with Hallmark -- a true thought leader in the industry -- enables us to further extend the reach and image of the Marvel brand in a meaningful way.”