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Entertainment Tie-ins / Licensing

  • Sears expands outreach to Latino market

    HOFFMAN ESTATES, Ill., and SAN JUAN, Puerto Rico — Sears Holdings announced that it is reaching out to the growing Latino market with the launch of Facebook.com/SearsLatino as well as its Twitter handle @SearsLatino.

  • Hasbro deal puts some giddy-up in toy sales

    With the promise of mesmerizing merchandise, an exclusive assortment of My Little Pony products are receiving special toy department treatment at Target this week. The popular Hasbro property is based on a talking unicorn pony and her unique collection of friends, which has made “My Little Pony Friendship is Magic” that airs on Hasbro-owned channel The Hub the number one television show for kids ages two through 11.

  • A flash mob Target style

    Target shoppers at a store in Van Nuys, Calif. were surprised, and briefly inconvenienced, when a flash mob assembled by season nine American Idol contestant Todrick Hall took over the front end of the store and blocked access to check-out stands.

  • Macy’s program looks a lot like another retailer’s

    Here’s a good idea for retailers looking to bring a sense of newness and a treasure hunt atmosphere to stores. Sign exclusive agreements with known and emerging designers or upscale brands during limited duration merchandising events as a means to achieve differentiation. Sound familiar?

    Target pursued this concept more than a decade ago with general merchandise and earlier this year observed the 5th anniversary of the Go International designer program with a collection of products from past designers.

  • GGP rolls out back-to-school programs in shopping centers

    Chicago-based General Growth Properties is kicking off back-to-school shopping with two promotional programs – Shop til You Rock and Family Recess.

    Shop Til You Rock, a music-inspired mall tour that empowers teens to look and feel like rock stars, is back for its second year. Teens are invited to watch live performances by some of today’s hottest bands, participate in exclusive activities and take advantage of special mall offers, prizes and sweepstakes, including a chance to win valuable shopping sprees and a gaming system.

  • Banana Republic 'Gilt'ed into 'Mad Men' partnership

    NEW YORK — Gilt Groupe, an online retailer that specializes in selling sought-after brands at discounted prices to its 3.5 million members, has partnered with Banana Republic to offer its members exclusive access to select pieces from the retailer's upcoming "Mad Men" collection.

  • 'Modern Family' star goes back-to-school with Staples

    FRAMINGHAM, Mass. — Staples announced that Rico Rodriguez, of TV's "Modern Family" will star in the retailer's new back-to-school campaign. 

    "Staples is the top destination for back-to-school shopping with great deals all season long," said Jevin Eagle, EVP merchandising and marketing for Staples. "We have amazing deals and a huge selection of school supplies and technology for students."

  • Reality TV personality expands Bongo partnership

    NEW YORK — Reality TV star Audrina Patridge will continue her partnership with Iconix Brand Group and will appear in a television commercial for the company's Bongo brand, which is sold exclusively at Kmart and Sears.

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