Haier America hits the road to promote home products

NEW YORK Haier America is hitting the road this summer with its Haier Home Tour. Launching July 4th weekend at Taste of Chicago, the 53-foot tractor-trailer will fold down into a fully accessible front porch with a three-room walk-through for visitors. Each room will be furnished with Haier products, including Haier air conditioners that will cool the entire mobile home.

The living room will showcase a mounted R-Series 42” HDTV that will play footage of NBA action, as Haier is the official HDTV of the NBA. The kitchen will have a wide variety of Haier products, including the Counter Depth French Door Refrigerator, Haier’s new tall tub dishwasher and a 40 bottle wine cellar. Finally, the laundry room will feature a working washing machine and dryer. As an added bonus for touring the vehicle, the Haier products will have forms available for mail-in rebates from $20.00 to $100.00.

“We have truly outdone ourselves and have taken our company to the next level with this summer’s tour, showcasing most of our product lines in the traveling Haier Home,” said Michael Jemal, Haier America’s president and CEO. “From a kitchen suite, to laundry, to flat-panel high-definition LED televisions, Haier really does offer everything for the home, so millions of consumers will have a chance to see the best of what we offer at fairs and festivals across the country.”