Entertainment Tie-ins / Licensing

SAN ANTONIO — H-E-B announced that Jennette McCurdy, co-star of Nickelodeon’s "iCarly," will star in its new "Gear Up for Back-to-School" ad campaign. The campaign launched Wednesday and runs through Aug. 31 in Texas.

MENOMONEE FALLS, Wis. — Kohl's announced that it is launching an online contest to celebrate the fall launch of its exclusive Jennifer Lopez and Marc Anthony Collections.

Customers are invited to go online and submit a video showcasing why they love Lopez and/or Anthony. Fifteen winners will be selected to win an all-expense paid trip to New York City with their best friend to experience everything that Jennifer and Marc love about their hometown of New York City, the company reported.

HOFFMAN ESTATES, Ill. — Kmart that it will be the exclusive retailer for the new Gordon Ramsay Everyday kitchen collection. The collection will debut in stores this fall and will include cookware, dinnerware, cooking utensils and small kitchen appliances.

Quick. Name the winner of this past season’s American Idol.

Did the name Scotty McCreery immediately come to mind? The country crooner’s distinctive voice probably gives him a better chance of commercial success than some other recent winners, and Walmart is doing its part to jump start his career along with other Idol runners up.

SANTA MONICA, Calif. — Walmart announced that it will offer four EPs featuring highlights from American Idol Season 10. The EPs are available exclusively in stores and on Walmart.com.

WAYNE, N.J. — Toys"R"Us announced that it will offer an exclusive collection of toys based on the animated short Toy Story: Hawaiian Vacation, playing in theaters in conjunction with Cars 2.

Examples in the line include:

• Sheriff Woody 16-inch action figure dressed in Hawaiian shirt, straw hat and lei. The toy can say 20 phrases when kids pull the string on his back and plays Hawaiin music.

Huey Lewis and the News are scheduled to perform a free concert in Fayetteville, Ark. on Sept. 9, in connection with the women’s professional golf tournament known as the Walmart NW Arkansas Championship presented by P&G. The Grammy Award winning entertainer will be performing at the M&M’s/Extra Dickson Street Concert. The 8 p.m. concert will be held in the Walton Arts Center parking lot located at 495 W. Dickson Street in Fayetteville.

By Glenn Brill, [email protected]

The recent announcement that Ron Johnson of Apple will become J. C. Penny’s new chief executive is a clear indication of the need for many retailers to revitalize the shopping experience. It is also a clarion call and symbolic of the challenge to mall owners, developers, and investors to create and/or revitalize shopping environments that can effectively complement and promote a retailer’s brand.