Borders names fulfillment provider for new site
ANN ARBOR, Mich. Borders today announced that Baker & Taylor will handle primary fulfillment of books, music and movies to customers for its new Borders.com Web site, which is set to launch during the first quarter of 2008.
"We selected Baker & Taylor as our primary fulfillment partner because of their excellent track record with consumer-direct fulfillment of all of the product types we'll offer at Borders.com, and their ability to serve our customers in the superior manner they deserve," said Kevin Ertell, vp of e-business for Borders Group.
In September, Borders announced the launch of a new beta site, http://beta.BordersStores.com, on which it is testing a variety of features including Magic Shelf, an online shopping experience designed to mimic the feel of browsing a bookstore, better search capabilities, as well as customer and employee reviews.