Digital Marketing

New York City -- Aeropostale has launched a fully integrated Facebook Store, powered by Usablenet's technology platform, that combines shopping and social media and extends full e-commerce functionality to the Aeropostale Facebook community.

In addition to being able to purchase from Aeropostale's entire online inventory, the integrated Facebook e-commerce store allows users to easily 'Like' and share items and purchases with their Facebook network - leveraging the viral nature of Facebook's news feed.

NEW YORK — Gilt Groupe Inc., a members-only online shopping destination, has named Melissa Liebling-Goldberg as editorial director for the women's category, effective immediately. In this position, Liebling-Goldberg is charged with expanding the category's editorial voice and building strong, lasting partnerships in the category while producing dynamic content for the website. Liebling-Goldberg will report directly to Jyothi Rao, general manager of Women's at Gilt Groupe.

Shopper marketing conversations these days may be dominated by digital strategies, but the time worn free-standing insert continues to dominate as the distribution vehicle of choice when it comes to coupons.

FSI’s accounted for 89.6% of the 167 billion coupons distributed during the first half of the year, versus 87.3% for the same period the prior year, while digital coupons accounted for less than 1% of total volume, according to the U.S. mid-year 2011 Consumer Packaged Goods Coupon Facts Report released by NCH Marketing Services Inc., a Valassis company.

New York City -- According to court papers filed with the U.S. Bankruptcy Court in Manhattan, Borders Group is planning to auction off its intellectual property, including the Borders brand name and the Borders.com website, in a move that will enable the brand to live on after liquidation in a limited fashion.

The Sept. 14 auction, which will sell off the logo, trademarks, website, customer lists and other intellectual property, is expected to draw millions of dollars worth of offers.

GRAPEVINE, Texas — GameStop announced that it is now offering customers the ability to purchase digital PC games at their local store and access the titles immediately at launch. This service is available exclusively at GameStop and customers can use any form of accepted payment to make their purchase. "Deus Ex: Human Revolution" is the first of what will soon be many titles to support this new purchase method, the company reported.

Chain Store Age is conducting a brief survey designed to take retailers' "new" media temperature. Together with shopping center owner Forest City Enterprises and research firm Alexander Babbage, Chain Store Age is surveying our retail readership to find out what retailers nationwide are doing in terms of social, mobile and other digital media initiatives.

WEST BRIDGEWATER, Mass. — Supervalu banner Shaw's has implemented the Nutrition iQ program in its stores.

The Nutrition iQ program, which was developed and implemented in collaboration with dietitians from Joslin Clinic, features color-coded icons on shelf tags and signs that serve as at-a-glance cues to help shoppers identify and find healthy food options. The program arrives in stores this week and will be accompanied by an advertising and promotions campaign to educate consumers.

NEW YORK — Inflation-related concerns will prompt back-to-school shoppers to utilize certain shopping tactics, including smartphone and social network use, to save this year.