Digital Marketing

NEW YORK — Ikea announced that it has named McCann NY as its global agency of record for its catalog. According to the company, McCann NY will work with ICOM, Ikea's in-house communications team based at the company's headquarters in Almhult, Sweden.

 McCann NY has been charged with revamping the catalogue by utilizing new technology to create an integrated storytelling experience that includes reimagining the store environment.

HOFFMAN ESTATES, Ill., and SAN JUAN, Puerto Rico — Sears Holdings announced that it is reaching out to the growing Latino market with the launch of Facebook.com/SearsLatino as well as its Twitter handle @SearsLatino.

PITTSBURGH — Dick's Sporting Goods announced that it has created a new program to help combat concussions in youth sports.

Ann Arbor, Mich. -- The reviews are coming in, and Domino’s Pizza is streaming them atop a billboard in one of the country’s busiest intersections: Manhattan’s Times Square.

The big relaunch of Target’s digital platform isn’t due until later this fall, but that didn’t deter the company from offering plenty of ways to interact electronically with the brand for back-to-school.

New York City -- Aeropostale has launched a fully integrated Facebook Store, powered by Usablenet's technology platform, that combines shopping and social media and extends full e-commerce functionality to the Aeropostale Facebook community.

In addition to being able to purchase from Aeropostale's entire online inventory, the integrated Facebook e-commerce store allows users to easily 'Like' and share items and purchases with their Facebook network - leveraging the viral nature of Facebook's news feed.

New York City -- According to court papers filed with the U.S. Bankruptcy Court in Manhattan, Borders Group is planning to auction off its intellectual property, including the Borders brand name and the Borders.com website, in a move that will enable the brand to live on after liquidation in a limited fashion.

The Sept. 14 auction, which will sell off the logo, trademarks, website, customer lists and other intellectual property, is expected to draw millions of dollars worth of offers.

NEW YORK — Gilt Groupe Inc., a members-only online shopping destination, has named Melissa Liebling-Goldberg as editorial director for the women's category, effective immediately. In this position, Liebling-Goldberg is charged with expanding the category's editorial voice and building strong, lasting partnerships in the category while producing dynamic content for the website. Liebling-Goldberg will report directly to Jyothi Rao, general manager of Women's at Gilt Groupe.