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Stop & Shop puts customers center stage


QUINCY, Mass. Stop & Shop is launching a new multimedia campaign with the tagline, "Stop & Shop works for me." According to reports, the campaign features customers giving testimonials on the role of the supermarket in their lives.

The campaign was created by Mullen in Wenham and, according to reports, Stop & Shop reviewed customer letters, spoke to customers outside of its stores and used its consumer advisory board to find the best shoppers for the campaign.

The new TV ads will reportedly appear during shows such as “Grey’s Anatomy,” “Ugly Betty” and “Dancing With the Stars.” In addition to the TV spots, testimonials from other Stop & Shop customers will be posted on, a separate micro-Web site.

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