Digital Marketing

BENTONVILLE, Ark. — Walmart has bolstered its Easter assortment, offering a number of popular holiday items at competitive price points. For example, the retailer is offering a five-pack of Cadbury Eggs for $2.78, Marshmallow Peeps for $1 each and Starburst Jellybeans for $1.88.

To build their Easter baskets, Walmart is offering customers green Easter grass for 28 cents, plastic Easter Eggs (10 ct.) for 50 cents and Easter buckets/baskets for 97 cents each. 

Deerfield, Ill. — Walgreens posted March sales of $6 billion, a decrease of 4.3%, compared with the same month in fiscal year 2011.

PLEASANTON, Calif. — Safeway has partnered with the Go Green Initiative, an organization that supports environmental stewardship among schools, families, governments and businesses, to launch the first annual Go Green Glogster Earth Day contest.

PLESANTON, Calif. — Safeway has partnered with singer/songwriter Avril Lavigne for a new, exclusive video to support its annual Support for People with Disabilities fundraising campaign to benefit Easter Seals, Special Olympics and an array of organizations that help people with disabilities live fuller, more independent lives.

Seattle -- Starbucks Coffee Co. said Tuesday that Google Offers and Banana Republic are joining with Starbucks and Opportunity Finance Network to support the Create Jobs for USA program.

The pair, which are the first businesses to join Starbucks in the initiative, will run special promotions and make donations in support of the program that is designed to raise money to put Americans back to work.

Columbus, Ohio -- Express announced the launch of Express Next, a new points-based loyalty program open to all Express customers throughout the United States. It replaces the previous loyalty program that was only available to Express Credit Card holders, and is designed to meet the Express shopper's habits both in-store and online, as well as reward brand interaction via social media.

COLUMBUS, Ohio — Consumers have a new incentive to shop at Express, with the launch of Express Next, a new points-based loyalty program open to all Express customers throughout the United States. It replaces the previous loyalty program that was only available to Express Credit Card holders, and is designed to meet the Express shopper's habits both in-store and online, as well as reward brand interaction via social media.

Indianapolis -- The Finish Line announced that Gart Capital Partners will invest $10 million in Finish Line’s Running Specialty Group, with the goal of creating the largest operator of specialty running shoe business in the United States.