Digital Marketing

ST. PETERSBURG, Fla. — Take a universal story, aim it toward a teen audience and have Kristen Stewart (of "Twilight" fame) as the star, and you have a recipe for a potential blockbuster. That is exactly what it is happening with "Snow White and the Huntsman," which also stars Oscar winner Charlize Theron, and HSN is getting in on the action by partnering with Universal Pictures to offer exclusive collections inspired by the film.

ST. PETERSBURG, Fla. — "Desperate Housewives" star Eva Longoria will debut her second fragrance, EVAmour by Eva Longoria, on HSN, HSN.com and HSN Mobile on March 29.

"EVAmour will become a personal scent for women who are confident, beautiful, sexy and intelligent...just like the HSN customer," said Longoria. "I know how I feel when I am wearing it and I wish every woman to feel that same sense of sexiness and power."

New York -- Retail executives are invited to attend the Microsoft Retail Roadshow, which will be held in Cambridge, Mass., on Thursday, March 29. The half-day event, which kicks off with breakfast at 8 a.m. and includes lunch, will explore ways that retailers can increase operational efficiency, lower costs and innovate to drive customer engagement.

The Retail Roadshow will be held at Microsoft Research New England, R&D Center, One Memorial Drive, First Floor, Cambridge, Mass.

FORT WORTH, Texas — RadioShack has made an agreement with Malaysian retail group Berjaya Retail Berhad that will expand RadioShack's global footprint across 10 Southeast Asian countries.

Under the long-term agreement, Berjaya Retail (Cayman) Limited as franchise developer is expected to open at least 1,000 franchise locations across the Association of Southeast Asia Nations within the first 10 years. Its subsidiary in Malaysia, Berjaya RS Sdn. Bhd., expects to open its first RadioShack locations later this year in Kuala Lumpur.

Whiting, Ind. -- Survey results released Wednesday by CouponCabin.com found that 41% of U.S. adults who purchase apparel say that they only buy clothing when it’s on sale.

Nearly one-quarter (23%) of U.S. adults said their shopping strategy involves doing whatever they can to save money.

The Spring Shopping Survey, conducted online by Harris Interactive, contained the following highlights:

NEW YORK — Macy’s on Wednesday outlined a new initiative to grow its business with the Millennial generation (ages 13 to 30). The group spends an estimated $65 billion each year for the type of goods sold at Macy’s.

MENOMONEE FALLS, Wis. — Kohl’s Department Stores is looking to cash in on the popularity of the music competition show, "American Idol," by launching an exclusive American Idol apparel collection. The line will be called Authentic Icon and will be available exclusively at Kohl’s and Kohls.com beginning in April.

Bentonville, Ark. -- Walmart announced that it will partner with Rovio Entertainment, maker of Angry Birds, on the launch of Angry Birds Space, the newest version of the world's most-downloaded mobile game, which will be released in app stores on March 22. The partnership will integrate retail, social media and gaming components, and launch in more than 3,000 Walmart U.S. stores on March 25.