Digital Marketing

New York -- Facebook will purchase the photo-sharing application Instagram for about $1 billion in cash and stock, company CEO Mark Zuckerberg said Monday. The deal, which is the social-networking company’s largest acquisition to date, is expected to close later this quarter.

Instagram was named iPhone app of the year in 2011.

Facebook will acquire Instagram's entire team as part of the deal.

By Elizabeth Cogswell Baskin, [email protected]

Retailers are flocking to the visually enticing Pinterest site to engage with consumers. But the site can also be a powerful driver to engage employees.

Why is Pinterest suddenly such a big deal? For one thing, it’s exploding with growth. In September of last year, they had less than 2 million users. Now, it has 20 million users or more.

FRAMINGHAM, Mass. — Staples has awarded five small businesses $50,000 in free advertising and cash as part of the “Give Your Small Business the Push It Needs” contest. 

Selected from hundreds of video entries submitted on Staples’ Facebook page (facebook.com/staples), each of the five small businesses will receive a total of $50,000 in local cable television advertising and cash in their home markets.

The winners include:

NASHVILLE, Tenn. — The Walmart Foundation has joined with The Band Perry, Kimberly Williams-Paisley and four of the nation's largest food companies — General Mills, ConAgra Foods, Kraft Foods and Kellogg Company — to fight hunger this spring. At an event in Nashville, leaders of this effort launched a campaign that will enable millions of Americans the opportunity to get involved by shopping at Walmart or visiting the company's Facebook page today through April 30.

Fort Worth, Texas -- RadioShack Corp. said Thursday it has selected Grey New York as its lead advertising agency of record, concluding a review process that first launched last November.

"We're thrilled for the opportunity to collaborate with this team as we continue transforming our brand, with a sharp focus on building consumer awareness of our wireless offering and driving traffic into our stores," said Jim Gooch, president and CEO of RadioShack Corp.

Armonk, N.Y. -- An IBM analytics-based forecast released Thursday expects that sales of home furnishings in the United States will shoot higher in the second quarter, with in-store sales increasing nearly 8% to $23.2 billion and online sales increasing 28.4%.

Combined in-store and online sales of home furnishings are expected to grow 16.6% in the second quarter.

SAN BRUNO, Calif. — Walmart has revealed the 10 finalists that have been selected after the first round of public voting for its Get on the Shelf contest. According to the company, more than 4,000 inventors, entrepreneurs and small businesses from across the country submitted products into the contest and more than one million votes were cast in a tight race where the American public voted for items they would like to see carried by Walmart.

A short video on the Bullseye View section of Target’s Web site feature new chief marketing officer Jeffrey Jones sharing his views on leadership, social media, partnership and what makes a successful CMO. The video is only one minute and 49 seconds long, but it is worth a gander and is also noteworthy from a communications standpoint as it is a great way for a company to expose a highly anticipated new hire to the marketplace, investors and its own employees. Click here.