Best Buy launches holiday microsite

MINNEAPOLIS Best Buy has announced the launch of it’s new holiday microsite at www.AskABlueShirt.com. The site features interactive applications such as a Digital Note to Santa to “Hot Gift” and “Holiday Traditions” blog posts.

Best Buy BlueShirt technology Pros and Geek Squad agents are contributing posts based on consumer questions they are hearing in the stores – with topics ranging from new trends in photo sharing and accessorizing your iPhone to staying virtually connected to friends and family. In addition, a Holiday Wiki was developed as a portal to collect consumers’ favorite holiday traditions. BlueShirt bloggers will add tips on incorporating the latest in consumer electronics to those holiday rituals.

“We know consumers are looking for holiday gift giving advice and ways to engage with others across the country”, said Greg Johnson, senior vp of marketing for Best Buy. “The new holiday microsite is a fun way to not only share our knowledge and perspective, but to also learn what unique holiday traditions our customers engage in to make the holiday season even more enjoyable.”