OfficeMax to bring back ElfYourself campaign

NAPERVILLE, Ill. OfficeMax has teamed up with JibJab Media to bring its popular ElfYourself.com campaign back to the Web for a third year.

OfficeMax and JibJab, best known for online political parodies such as 'This Land', began conversations following the 2007 holiday season when the companies scored the number one and number two positions respectively for fastest growing sites on the Web, according to comScore. Over six weeks during the 2007 holiday season, ElfYourself received more than 193 million site visits, and more Americans were visiting ElfYourself.com ( http://www.elfyourself.com/ )than Facebook.com ( http://www.facebook.com/ ), according to Web measurement firm Quantcast.

ElfYourself enables users to create free personalized holiday eCards by uploading their photos and transforming themselves, family and friends into dancing elves. OfficeMax and JibJab have jointly enhanced the ElfYourself experience by increasing the number of elves a visitor can create, from four to five, as well as offering three new dances including a disco dance, country dance and the Charleston.

This year ElfYourself will be running on JibJab's Starring You Technology platform that not only enables users to create personalized online videos, but also get their personalized elves printed on greeting cards and holiday gifts such as ornaments, mouse pads, coffee mugs, and playing cards. For a small fee, users can also get a downloadable version of their video that they can watch offline, burn to a DVD or watch on their mobile devices.