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Digital Marketing

  • Another celebrity chef joins HSN ranks

    ST. PETERSBURG, Fla. — Celebriy Chef Curtis Stone will debut his Kitchen Solutions line March 16 to 17 on HSN. Stone will appear live on HSN during a special one-hour preview at 1 p.m. (EDT) on March 16 and throughout the day on March 17 as part of the multi-channel retailer's "24 Hour HSN Cooks Event."  

  • Research: Boomers and Gen Y divided on retail sensory experiences

    Boston -- New research released by Brodeur Partners uncovered that Baby Boomers and Generation Y’ers think differently about the shopping experience.

    According to The Brodeur Partners’ Retail Relevance Study, Boomers see the ideal shopping experience as getting a good deal on a decent product. For Gen Y, it’s more about a stimulating, sensual, “sharable” experience.

  • Retailers take American Express track to new discount program

    NEW YORK — McDonald’s, Whole Foods Market and Best Buy are among the retailers participating in a new American Express program that allows shoppers to load discounts onto their American Express cards via Twitter.

  • Guess uses Pinterest to launch contest

    Los Angeles -- Guess Inc. has grabbed onto the Pinterest social media tool to launch a new contest for its customer base.

    The “Color Me Inspired” contest, for which Guess collaborated with four style bloggers, invites the Pinterest community to showcase how color inspires them for a chance to win a pair of color-coated denim from the Guess spring collection.

    The one-week Pinterest campaign kicked off on March 8.
     

  • Starbucks to open 4,500-sq.-ft. 'concept' store in Amsterdam

    Seattle -- Starbucks will open its largest location in Europe, in the center of Amsterdam, on March 9. The 4,500-sq.-ft. store is located in the vault of the historic Amsterdamsche Bank, a landmark building on Amsterdam’s famous Rembrandt Square.

  • American Express and Twitter team up with retailers to offer discounts

    New York -- McDonald’s, Whole Foods Market and Best Buy are among the retailers participating in a new American Express program that allows shoppers to load discounts onto their American Express cards via Twitter.

  • Walgreens checks in with Foursquare

    DEERFIELD, Ill. — Walgreens customers can now access exclusive offers when they check in at any Walgreens store through Foursquare.

    The drugstore chain said customers that check in via Foursquare instantly will receive a unique scannable coupon via their smartphone, which is redeemable in the store and does not require texting, reply or other steps.

  • Victoria’s Secret continues m-commerce push

    New York City -- A Tuesday report by Mobile Commerce Daily said that Victoria’s Secret is furthering its m-commerce initiative by running mobile commerce-enabled ads that allow consumers to shop directly from their handsets no matter where they are.

    The ads are running within Us Weekly’s mobile site.

    Two different ads encourage consumers to tap on the ad to be redirected to the company’s landing page, where they can shop the advertised promotions.

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