BrandVoice let's manufacturers share reviews with retailers

AUSTIN, Texas Bazaarvoice has launched BrandVoice, a new program that allows manufacturers to syndicate user-generated product ratings and reviews to major retailers in order to stand out in the channels where consumers shop.

Manufacturers using BrandVoice can now collect and display Bazaarvoice Ratings & Reviews on their own brand Web sites, and then automatically push this content to retail sites that carry their products. 

Manufacturers can also publish high-impact Ask & Answer and Stories content from their brand Web site to the retail sites in the BrandVoice network. All syndicated content is seamlessly integrated with the retailers’ content, increasing the likelihood that the manufacturer’s products are merchandised by the retailer through top rated products navigation, site search, and advertising campaigns. 

“Study after study has shown that consumers are heavily influenced by user-generated product reviews,” said Brett Hurt, founder and ceo of Bazaarvoice. “Reviews are now so important and so prevalent that a manufacturer who doesn’t have reviews on a product at a retail site is turning away business and hurting their brand. BrandVoice offers a simple and effective way for manufacturers to change the game by leveraging authentic word of mouth marketing to gain a competitive edge in the sales channel. By placing as many reviews in as many shopping areas as possible, manufacturers can increase the ‘voice share’ that leads to sales online and in the store.”