Skip to main content

Digital Marketing

  • New York chef joins Sam's Club brigade

    BENTONVILLE, Ark. — Sam's Club announced that Dale Talde, celebrity chef and owner of Talde and the soon-to-be opened Pork Slope Restaurant, both in New York, joins the Sam's Club Simply Delicious Chef Brigade to help families serve up healthy, restaurant-quality meals in their own backyard.

  • Deloitte survey: Back-to-school shoppers ready to spend, driven by mobile

    New York -- A survey released Tuesday by Deloitte found that shoppers are prepped to spend on back-to-school items, and plan to use their mobile phones in the process.

  • Deloitte: Restrictive BTS spending no more

    NEW YORK — Days of cutting back-to-school spending are over, as nearly 9-in-10 consumers plan to spend the same or more, according to Deloitte's annual back-to-school survey.

  • Survey: Consumers more trusting of sharing information with retailers than social networks

    San Mateo, Calif. -- A survey by The E-tailing Group and MyBuys found that consumers are more comfortable sharing data with retailers than they are with social networks, especially if it enhances the shopping experience.

  • Modell’s Sporting Goods adds mobile component to loyalty program

    New York -- Modell's Sporting Goods has added a mobile component to its MVP loyalty program. The sporting goods retailer is using Key Ring Reward Cards’ mobile coupon and customer acquisition platform to introduce mobile into its loyalty marketing mix for its 150 retail locations.

  • Ex-Walmart exec Fleming joins Jingit board

    Former Walmart chief merchandising officer John Fleming was named to the board of advisors at the online shopper engagement firm Jingit.

  • Panasonic launches major brand awareness campaign

    SECAUCUS, N.J. — Panasonic Corporation of North America has launched a new communication campaign designed to bring attention to the brand's broad scope of products and solutions designed to meet consumer, business-to-business, and industrial needs. The campaign will also underscore Panasonic's global commitment to becoming the electronics industry's leader in green innovation by its 100th anniversary in 2018.

  • Macy's I.N.C.'s a new brand ambassador

    NEW YORK — Macy's announced that Brazilian actress and model Camila Alves, will serve as the ambassador for it's exclusive I.N.C. International Concepts brand. Beginning this fall and continuing through 2013, Alves will highlight I.N.C.'s fall collection as she appears in a multi-platform campaign with a significant presence in print, digital and in store. Alves also takes on the role of media spokesperson, being at the forefront of all brand messaging such as new initiatives and product launches.

X
This ad will auto-close in 10 seconds