Digital Marketing

Reston, Va. -- U.S. online retail spending reached $43.2 billion for the second quarter, up 15% over a year ago, according to comScore.

It was the eleventh consecutive quarter of positive year-over-year growth and seventh consecutive quarter of double-digit growth. The top-performing online product categories were: digital content & subscriptions, consumer electronics, flowers, greetings and gifts, computer hardware, apparel and Accessories. Each category grew at least 16% over a year ago.

WASHINGTON — The National Retail Federation, in partnership with its member companies, has launched a new initiative to address the challenges and opportunities of mobile retailing.

NEW YORK — Supermodel Heidi Klum will serve as the face of Jordache's latest ad campaign. 

San Diego -- EcoATM, a start-up known for its innovative kiosks that fully automates the buy-back of used mobile phones and other portable electronics, has made its first major expansion outside of California by installing 28 kiosks in malls throughout Texas. The automated kiosks, which are typically located in malls and grocery stores, allow people to exchange their used or broken electronics, ranging from iPhones to MP3 players, for cash.

Atlanta -- First Data Corp. announced that Bank of America Merchant Services will offer the First Data OfferWise solution to all eligible merchants’ 650,000 U.S. locations through 2Go Media’s iDeals Marketing Platform.

HUNT VALLEY, Md. — Procter & Gamble’s CoverGirl has partnered with musician P!nk, who recently wrapped her first print advertising campaign with the brand, which will debut in fall.

By Jundong Song, [email protected]

In mid-June, Safeway, the number three U.S. food retailer after Wal-Mart and Kroger, capped two years of testing in selected markets and rolled out its enhanced reward program, “Just for U,” chain wide.

It’s a key move in loyalty card programs that all retailers should be watching.

DALLAS — Celebrity stylist Rachel Zoe has designed an exclusive collection of vintage-inspired costume jewelry for Neiman Marcus and Bergdorf Goodman. The collection consists of statement rings, cuffs, necklaces, and earrings.