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Digital Marketing

  • Williams-Sonoma to offer personalized gifts with Mark and Graham

    SAN FRANCISCO — Williams-Sonoma has launched a new, direct-to-consumer brand, Mark and Graham, which specializes in personalized gifts and accessories.

    The Mark and Graham line will feature home decor, small leather goods and seasonal items that can be personalized with a choice of more than 50 custom monograms and creative type treatments. The brand will offer its products through an exclusive direct mail catalog and an e-commerce website Markandgraham.com.

  • Sears, Kmart tout celebrity partnerships for the holidays

    HOFFMAN ESTATES, Ill. — Sears Holdings is touting its affordable and exclusive lines from and partnerships with celebrity designers Sandra Lee, Jaclyn Smith and Ty Pennington to give it an edge this holiday season.

    Kmart, along with Sandra Lee and Jaclyn Smith, is inviting consumers to "decorate it forward" -- spread holiday cheer by sharing the gift of decorating and entertaining with family, friends and those in need. Decorating tips and inspiration to help others can be found www.kmart.com/DecorateItForward.

  • ComScore: Online retail spending up 15% to $41.9 billion in Q3

    Reston, Va. -- Online retail spending in the United States reached $41.9 billion in the third quarter, up 15% versus year ago, according to comScore. This represents the twelfth consecutive quarter of positive year-over-year growth and eighth consecutive quarter of double-digit growth.

  • L'Oréal honors 10 women's selfless community efforts with Women of Worth initiative

    NEW YORK — Beauty company L'Oréal Paris has recognized the charitable work of 10 women — including Montgomery County district attorney Risa Vetri Ferman, the cofounder of Mission Kids Child Advocacy Center — by distinguishing them as "Women of Worth" and giving them $10,000 each for their individual charities.

  • Fairway goes live with turkey-to-go site

    NEW YORK — New York regional supermarket, Fairway has launched a dedicated website to help customers find the perfect turkey for Thanksgiving.

    Via its turkey ordering website, customers can order organic, kosher or locally-raised birds from a variety of providers. All turkeys are delivered fresh and range in price from $1.99 to $9.99 per pound. Customers will receive reminders for pick-up when their order is ready.

  • Office Max appoints Walgreens exec as chief marketing and strategy officer

    Chicago -- OfficeMax announced that it has appointed Kim Feil as executive VP and chief marketing and strategy officer, effective Nov. 12.

    Feil will have accountability for all aspects of marketing across the enterprise, with particular emphasis on brand management and evolution of the company's traditional marketing vehicles to new media including digital and social.

    Most recently, Feil served as chief marketing officer and corporate VP for Walgreens.

     

  • Sears Holdings offers upgraded rewards program

    HOFFMAN ESTATES, Ill. — Sears Holdings is now offering its loyalty program members the chance to update their account to a Shop Your Way Max membership for $79 a year.

  • Survey finds 27% of adults will use a smartphone or tablet for holiday shopping

    Whiting, Ind. -- More than one-quarter (27%) of U.S. adults will use their smartphone or tablet for their holiday shopping this year, according to new survey by CouponCabin.com. In addition, 83% of those who will use their smartphone for holiday shopping this year report they will be doing so because of the convenience.

    The survey was conducted online nationwide by Harris Interactive on behalf of CouponCabin.com from Sept. 26 – Sept. 28, 2012 among 2,523 U.S. adults aged 18 and older.

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