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Report: Facebook brand engagement up 896%
San Jose, Calif. -- Facebook brand engagement has risen 896% on a year-over-year basis, according to a new study from Adobe Systems Inc., with mobile users accounting for nearly one-quarter of all engagement.
Engagement on Facebook is expected to surge in the fourth quarter, Adobe's Digital Index for third quarter 2012 points out, as brands continue to invest in social marketing and take advantage of the latest Facebook platform changes (e.g., Timeline) to target consumers.
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Social Marketing
Retailers spend months developing smart, effective strategies across their in-store, Web and mobile channels each holiday season. But social media platforms such as Facebook and Twitter can be just as powerful in getting the message out to shoppers in the days leading up to Christmas.
