Digital Marketing

Toronto -- Sears Canada said Tuesday it has debuted a permanent shoppable iPad application for its Wish Book catalog after a temporary launch for the 2011 holiday shopping season.

The app will contain various content throughout any given year, the first of which appears Tuesday in the form of the 60th anniversary Wish Book.

San Antonio -- Consumers plan to buy more gifts this year, according to a recent survey commissioned by USAA and released Monday. The fourth annual USAA holiday spending survey indicated that consumer sentiment toward holiday budgeting has become more positive in 2012 when compared to 2011 (53% versus 45%).

Retailers spend months developing smart, effective strategies across their in-store, Web and mobile channels each holiday season. But social media platforms such as Facebook and Twitter can be just as powerful in getting the message out to shoppers in the days leading up to Christmas.

New York -- Consumers are expected to spend an average of $582 on holiday shopping this season, and 23% plan to spend more than $750, according to a survey by Accenture. And half of consumers (52%) expect to increase their spending by $250 or more.

San Jose, Calif. -- Facebook brand engagement has risen 896% on a year-over-year basis, according to a new study from Adobe Systems Inc., with mobile users accounting for nearly one-quarter of all engagement.

Engagement on Facebook is expected to surge in the fourth quarter, Adobe's Digital Index for third quarter 2012 points out, as brands continue to invest in social marketing and take advantage of the latest Facebook platform changes (e.g., Timeline) to target consumers.

PORTLAND, Maine -- The Body Shop launched a new earth-friendly eGift Card service powered by CashStar, a digital gifting and incentives company. Customers can now  purchase and send personalized eGift Cards to family and friends for redemption online or at any of the thousands of The Body Shop stores across the United States and Canada.
 

Dallas -- A survey released Tuesday by Chase Paymentech, a subsidiary of JPMorgan Chase & Co., found that online companies are expecting the 2012 holiday shopping season to be better than last year.

According to the Chase Paymentech eHoliday Shopping Monitor, 59% of e-commerce companies surveyed expect better sales volume this season than in 2011, while almost half (47%) expect it to be better than pre-recession levels in 2007.

New York -- Kate Spade New York said Tuesday it is unveiling a new apparel and accessories brand, Kate Spade Saturday, which will officially launch in Japan in February 2013 through e-commerce at Saturday.jp and a flagship store in Tokyo.

The company said the brand, which is based on the spirit of Saturday seven days a week, is expected to launch exclusively online at www.saturday.com in the U.S. in spring 2013. A selection of product from the spring 2013 launch collection will be sold on fab.com prior to the U.S. launch.