Digital Marketing

Whiting, Ind. -- More than one-quarter (27%) of U.S. adults will use their smartphone or tablet for their holiday shopping this year, according to new survey by CouponCabin.com. In addition, 83% of those who will use their smartphone for holiday shopping this year report they will be doing so because of the convenience.

The survey was conducted online nationwide by Harris Interactive on behalf of CouponCabin.com from Sept. 26 – Sept. 28, 2012 among 2,523 U.S. adults aged 18 and older.

WHITE PLAINS, N.Y. — Dannon's Greek yogurt brand Oikos has teamed up with chef, restaurateur, and winner of Bravo’s Top Chef All-Stars, Richard Blais, to help Americans create tasty, nutritious holiday recipes that will be a hit with guests.

“Just because it’s the holidays doesn’t mean you have to compromise on nutrition,” said Blais. “I am excited to work with Dannon Oikos on their Tasty Additions to Your Traditions campaign and provide recipes that are a great addition to a healthy lifestyle.”

Minneapolis -- Target Corp. unveiled its lineup of gift cards for the upcoming holiday season. The expanded assortment, which include traditional gift cards with holiday and multicultural designs, and digital options, will be available in stores on Nov. 4

SALISBURY, N.C. — Food Lion has partnered with the American Red Cross to accept register and online donations to support disaster-relief efforts and help replenish the American Red Cross Disaster Relief funds in the wake of Hurricane Sandy. 

GRAND RAPIDS, Mich. — Meijer is offering discounts on more than 400 toys at stores and online in anticipation of the holiday season as many customers are likely to want to keep prices down, the Midwestern mass-merchandise chain said Thursday.

The chain also plans to release a holiday gift guide that includes 18 pages of toys and an online release of its list of its top 25 toys. The toy discounts include toys in “virtually every” category, ranging from action figures to educational toys.

New York -- Chainstoreage.com has launched a new case study series examining the ins and outs of building a chain. Fast-casual brand Pizza Rev – with two units and counting – will chronicle the challenges and opportunities encountered as they grow the California-based chain nationwide.

BENTONVILLE, Ark. — Walmart has launched its 2012 "12 Days of Giving" campaign by calling on Facebook users to once again nominate the nonprofits that are making an impact in their local communities and need support. Each of the "12 Days" will focus on a different giving theme, including hunger, military assistance and disaster relief.

Los Angeles -- Survey results released Thursday by PriceGrabber revealed that 16% of consumers will shop using a mobile device during the holiday season, compared with 13% last year. Nearly all respondents indicated that they will do some online shopping from a computer.

The number of consumers who plan to visit brick-and-mortar stores dropped by two percentage points to 46% compared with last year.