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Digital Marketing

  • Sam’s restores sanity to Black Friday

    Sam’s Club’s decision to open at 7 a.m. on Black Friday is a definite "swim upstream" move on the part of the warehouse club operator given retail industry trends and Walmart’s decision to offer its Black Friday deals on Thanksgiving.

  • Shopko joins other retailers in BF shift

    Shopko will open for extended hours and feature special door buster prices on hundreds of items beginning Thanksgiving Day.

  • Stuart Weitzman grows executive team to support growth

    New York -- Stuart Weitzman said Thursday that it has promoted Susan Duffy from senior VP global marketing to the position of chief marketing officer, as part of the luxury retailer’s plan for new market expansion.

    As CMO, Duffy is charged with leading marketing, advertising, public relations and social media to ensure the branding message is consistent across all worldwide communications platforms.

  • Walmart 'guarantees' customers its best Black Friday ever

    BENTONVILLE, Ark. — Walmart has unveiled its Black Friday circular and event times on www.Walmart.com as well as its Facebook wall and mobile app. The retailer's Black Friday circular includes hundreds of brand name electronics, toys, apparel, sporting goods and home and houseware items. Backed by Walmart's ad match guarantee, items featured in the Black Friday circular will be available during three events starting at 8 p.m. Thursday, Nov. 22.

  • Williams-Sonoma to offer personalized gifts with Mark and Graham

    SAN FRANCISCO — Williams-Sonoma has launched a new, direct-to-consumer brand, Mark and Graham, which specializes in personalized gifts and accessories.

    The Mark and Graham line will feature home decor, small leather goods and seasonal items that can be personalized with a choice of more than 50 custom monograms and creative type treatments. The brand will offer its products through an exclusive direct mail catalog and an e-commerce website Markandgraham.com.

  • Target partners with CNET to offer expert product reviews on electronics

    Minneapolis -- Target Corp. announced a partnership with CNET – a top website for consumer electronics and tech news – to provide guests with CNET Editors’ Picks for Target, in time for the holiday season. The collaboration is part of a larger, ongoing partnership between Target and CNET.

  • Williams-Sonoma launches new brand of personalized gifts and accessories

    San Francisco -- Williams-Sonoma said Thursday it has launched a new direct-to-consumer gifts and accessories brand called Mark and Graham. The brand will debut with its own direct mail catalog and website.

  • Stop & Shop, parent company Ahold USA donate $2.5M for Hurricane Sandy cleanup and recovery efforts

    PURCHASE, N.Y. — The Stop & Shop Supermarket Company LLC and its parent company Ahold USA have donated $2.5 million to the American Red Cross to support Hurricane Sandy cleanup and recovery efforts. The money, which came from the companies and their charitable foundation, Our Family Foundation, will mainly go to the hardest hit areas in New Jersey, New York and Connecticut. Stop & Shop has also designated stores in New York and New Jersey as drop-off points for canned and packaged food.

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