Digital Marketing

By Dr. Trevor Davis, [email protected]

Davenport, Iowa -- Department store chain Von Maur said Thursday that it has opened a 4,000-sq.-ft. Dry Goods store at Jordan Creek Town Center in West Des Moines, Iowa – the specialty retailer’s first location in the state and its eighth overall.

The concept, which centers around contemporary women's clothing and accessories, is strategically growing; the plan, said the company, is to have a nationwide presence. It recently launched its online business at Drygoodsusa.com.

NEW YORK — Luxury shoe retailer Stuart Weitzman has promoted Susan Duffy to chief marketing officer. Duffy, who joined the company in April 2011 as SVP global marketing and communications, will continue to lead marketing, advertising, public relations and social media to ensure the branding message is consistent across all worldwide communications platforms as the company expands into new markets.

New York -- Stuart Weitzman said Thursday that it has promoted Susan Duffy from senior VP global marketing to the position of chief marketing officer, as part of the luxury retailer’s plan for new market expansion.

As CMO, Duffy is charged with leading marketing, advertising, public relations and social media to ensure the branding message is consistent across all worldwide communications platforms.

BENTONVILLE, Ark. — Walmart has unveiled its Black Friday circular and event times on www.Walmart.com as well as its Facebook wall and mobile app. The retailer's Black Friday circular includes hundreds of brand name electronics, toys, apparel, sporting goods and home and houseware items. Backed by Walmart's ad match guarantee, items featured in the Black Friday circular will be available during three events starting at 8 p.m. Thursday, Nov. 22.

SAN FRANCISCO — Williams-Sonoma has launched a new, direct-to-consumer brand, Mark and Graham, which specializes in personalized gifts and accessories.

The Mark and Graham line will feature home decor, small leather goods and seasonal items that can be personalized with a choice of more than 50 custom monograms and creative type treatments. The brand will offer its products through an exclusive direct mail catalog and an e-commerce website Markandgraham.com.

HOFFMAN ESTATES, Ill. — Sears Holdings is touting its affordable and exclusive lines from and partnerships with celebrity designers Sandra Lee, Jaclyn Smith and Ty Pennington to give it an edge this holiday season.

Kmart, along with Sandra Lee and Jaclyn Smith, is inviting consumers to "decorate it forward" -- spread holiday cheer by sharing the gift of decorating and entertaining with family, friends and those in need. Decorating tips and inspiration to help others can be found www.kmart.com/DecorateItForward.

Reston, Va. -- Online retail spending in the United States reached $41.9 billion in the third quarter, up 15% versus year ago, according to comScore. This represents the twelfth consecutive quarter of positive year-over-year growth and eighth consecutive quarter of double-digit growth.