JCPenney does Black Friday with a bang

PLANO, Tex. JCPenney announced its biggest Black Friday sale ever. JCPenney will once again promote its stores’ 4 a.m. opening with “Turkey Tailgate,” a television spot that features shoppers tailgating with their Thanksgiving turkey leftovers in a JCPenney parking lot. Furthermore, customers will have the option of choosing a wake-up call on Black Friday from one of JCPenney’s partners including Cindy Crawford, Kimora Lee Simmons or Rascal Flatts band members Gary LeVox, Jay DeMarcus and Joe Don Rooney. Customers can sign up at www.jcp.com/wakeup or via the mobile Web site holiday.jcp.mobi.

Customers can enjoy a sneak peek of JCPenney Black Friday specials online at jcp.com beginning Monday, Nov. 23 or in newspaper inserts on Thanksgiving Day. This year’s expanded 64-page Black Friday sales circular includes nearly 50 pages of Doorbuster offers as well as more than 100 Big Buys – an overall increase of 15% in Black Friday specials compared to last year.

This year’s special offers include Get-‘Em-While-They-Last Doorbusters, Get-‘Em-Before-They’re-Gone Big and additional special offers.

The company is also adding additional features to its Black Friday sale with the “JCPenney at Your Service” Facebook sweepstakes. Five winners, to be announced on Nov. 20, and two guests of their choosing will be treated to a special Black Friday shopping experience with limo transportation to their nearest JCPenney store, a shopping butler, a JCPenney $500 gift card, a wardrobe/stylist consultation and a personal gift-wrapping assistant, as well as a flip cam, allowing winners to record their experience and share footage on JCPenney’s Facebook page and YouTube, www.youtube.com/jcpenney, site. JCPenney will also post and tweet Black Friday specials on its Facebook, www.facebook.com/jcpenney, and Twitter, www.twitter.com/jcpenney.com, accounts the week of Black Friday.

Customers can also find additional deals throughout the weekend as well as special offers on JCPenney’s Biggest Cyber Sale Ever on Sunday, Nov. 29 and Monday, Nov. 30 with “Screenbuster” specials available exclusively on jcp.com.