Toysrus.com adds mobile shopping, other enhancements

Wayne, N.J. Toysrus.com said Friday it has introduced new offerings designed to add online toy-buying convenience.

The retailer has added mobile shopping, eGift Cards, expanded free shipping deals and a new Buyer Protection Plan. In addition, shoppers looking for everyday deals can sign up for instant alerts or e-mails, or use social networking sites for updates on sales, coupon offers and unadvertised deals.

Beginning this weekend, Toysrus.com said it will launch mobile shopping, providing access to the online toy store from any Web-enabled device. Customers can shop the new mobile-enabled Toysrus.com or through dedicated apps for Blackberry or iPhone.

New to Toysrus.com this holiday season are eGift Cards, which can be purchased and e-mailed immediately to a gift recipient. They can be purchased in any denomination and are redeemable both online and in-store.