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Digital Marketing

  • Manscaping goes mainstream and retailers are on top of trend

    Retailers are enjoying solid sales of male grooming aids this holiday season, according to NPD.

    Men’s grooming products are perennially popular holiday items because they provide a convenient gift-giving solution, but this trend is even more evident this year based on NPD’s findings.

    Men’s grooming appliances include men’s electric shavers, facial trimmers, home hair clippers, pen trimmers, body groomers and nose/ear trimmers.

  • PriceGrabber: Consumers to check off most shopping in December

    Los Angeles -- Survey results released Wednesday by PriceGrabber found that with a record 247 million shoppers visiting stores and websites over the Thanksgiving weekend, there are still a significant number of December shoppers this year.

  • Shop.org: Retailers planning last-minute holiday shipping rush

    Washington, D.C. -- A report released Wednesday by Shop.org, a division of the National Retail Federation, found that retailers are in tune with the last-minute shipping intentions of the average consumer.

    According to Shop.org’s 2012 eHoliday Study conducted by BIGinsight, 45.7% of retailers will end standard shipping promotions by Monday, Dec. 17, in direct response to the average consumer’s tendency to wait until the last minute to finish holiday shopping.

  • CVS positions itself as a one-stop shop this holiday

    WOONSOCKET, R.I. — CVS/pharmacy is reminding holiday shoppers that it is a one-stop shop for holiday décor and an ideal gift destination for tech gadgets, beauty products and toys.

  • Toys ‘R’ Us and Ubisoft launch social game with real-world discount

    Wayne, N.J. -- Ubisoft  and Toys “R” Us announced that they have teamed up to create Toys “R” Us Towers, a free-to-play toy store simulation game with real-world benefits, available now on Facebook. The game will also be available on mobile devices in the coming months.

  • comScore: Green Monday expected to top potentially heaviest online spending week ever

    Reston, Va. -- For the holiday season-to-date, $26.6 billion has been spent online, up 13% versus the corresponding days last year, according to comScore. The firm predicts that Green Monday (Monday, December 10, 2012) is likely to be one of the heaviest online spending days of the season and a headliner for what is expected to the busiest online spending week on record.

  • Toys‘R’Us enters new digital dimension

    WAYNE, N.J. — Toys"R"Us has teamed up with leading game manufacturer Ubisoft to create a free toy store simulation game, a first of its kind.

    The interactive social game called “Toys"R"Us Towers” is available on Facebook and will be available on mobile devices in the coming months. It also offers in-store discounts to those who play.

  • Duck Tape sticks by the arts

    AVON, Ohio — Duck Tape is teaming up with the Scholastic Art & Writing Awards to get students to stick with the arts. To that end, it will sponsor the Mixed Media category and offer a $500 prize to five works within the category, chosen by Duck brand from a pool of National Gold Medal Scholastic Award winners.

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