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Digital Marketing

  • Meyers marketing solution firm launches digital division

    Meyers has created a new division called Meyers Engage to focus on digital initiatives with CPG and food service companies. The Minneapolis-based firm plans to use cloud-based software platforms and mobile applications to help brands connect directly to customers through fun, informative and rewarding content, according to the company. The division has already begun deploying digital marketing campaigns for internationally known snack food and coffee brands.

  • Ethan Allen will use Demandware’s global commerce capabilities to grow online presence

    Burlington, Mass. -- Demandware announced Ethan Allen Interiors will leverage the Demandware Commerce platform as the digital foundation of its global expansion strategy.

    Ethan Allen recently launched its first site on the Demandware platform in Canada to coincide with the grand opening of its first Design Center in Montreal. Ethan Allen plans to re-launch its U.S. e-commerce site with Demandware in 2013 in addition to site launches in other countries, including Europe, to support its new design center in Brussels.

  • PureFormulas.com appoints new CMO

    MIAMI — PureFormulas.com, an online health supplement e-retailer, has appointed Daniel Moure as its new CMO.

  • Bruno Mars exclusive edition of “Unorthodox Jukebox” right on Target

    MINNEAPOLIS — Target has teamed up with Bruno Mars to deliver an exclusive edition of the pop star’s sophomore album, “Unorthodox Jukebox.”

    The album will be available at Target stores and online beginning Tuesday, December 11, and will feature five bonus tracks. Pre-orders are available now at Target.com/ExclusiveArtists.

  • Survey: Mail carriers and neighbors most forgotten at holidays

    Portland, Maine -- CashStar found in its latest survey that nearly 56 million adult online Americans are likely to forget to buy a gift for their mail carriers and nearly 44 million are likely to forget to buy a gift for their neighbors.

    The survey, conducted online nationwide by Harris Interactive on behalf of CashStar, examined when online American adults remember to buy gifts and who they end up forgetting.

  • U.S. online holiday spending surpasses $21 billion to date

    Reston, Va. -- Online holiday spending reached $21.4 billion for first 32 days of the November-December shopping season, up 14% year-over-year, according to comScore.

    The most recent week saw three individual days eclipse $1 billion in spending, led by Cyber Monday, which became the heaviest online spending day on record at $1.46 billion. However, growth rates softened considerably in the wake of Cyber Monday and through the weekend.       

  • Dooney & Bourke teams with Pitney Bowes for e-commerce solutions

    Stamford, Conn. -- Pitney Bowes Inc. said that leathergoods retailer Dooney & Bourke will use technology and shipping services from Pitney Bowes to help expand the global online reach of its handbags and accessories.

    Dooney & Bourke will use Pitney Bowes’s e-commerce software and international shipping services to help offer a seamless and convenient cross-border purchasing and shipping experience to online shoppers to destinations in up to 90 countries worldwide.
     

  • Staples ask small business to join its network

    FRAMINGHAM, Mass. — Staples and LinkedIn have teamed up to launch SUCCEED: Small Business Network, an online forum for small business professionals.

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