Digital Marketing

Portland, Maine -- CashStar found in its latest survey that nearly 56 million adult online Americans are likely to forget to buy a gift for their mail carriers and nearly 44 million are likely to forget to buy a gift for their neighbors.

The survey, conducted online nationwide by Harris Interactive on behalf of CashStar, examined when online American adults remember to buy gifts and who they end up forgetting.

FRAMINGHAM, Mass. — Staples and LinkedIn have teamed up to launch SUCCEED: Small Business Network, an online forum for small business professionals.

Stamford, Conn. -- Pitney Bowes Inc. said that leathergoods retailer Dooney & Bourke will use technology and shipping services from Pitney Bowes to help expand the global online reach of its handbags and accessories.

Dooney & Bourke will use Pitney Bowes’s e-commerce software and international shipping services to help offer a seamless and convenient cross-border purchasing and shipping experience to online shoppers to destinations in up to 90 countries worldwide.
 

Chicago -- Social media is now essential to marketing in the retail industry, according to a recent BDO USA survey, which found that 86% of retail CMOs have included social media in their holiday marketing strategy. The executives said social media accounts for 10% of their holiday advertising and marketing budgets this year.

Through the first 30 days of the holiday season online sales have surpassed $20 billion with several days last week above the $1 billion mark.

BOWLING GREEN, Ky. — Fruit of the Loom has chosen Crispin Porter + Bogusky to oversee and manage advertising for the Fruit of the Loom, Vanity Fair and Russell Athletic brands.

The leading international, vertically integrated basic apparel and athletic goods company’s brands include Fruit of the Loom, Vanity Fair, Russell Athletic and Spalding. It is an independent wholly owned subsidiary of Berkshire Hathaway, which is chaired by Warren Buffett.

New York -- Shopper sentiment tracker NetBase said that, since Black Friday, it has been tracking the changes in shopper moods for 10 retailers with its Holiday Shopping Mood Meter.

The company found that Kohl’s was No. 1 more often than Amazon, Walmart was the only brand with a net negative sentiment, and Old Navy broke the Top 5 only once.

NEW YORK — The Toy Fair has added a new feature to its 110th annual trade show called, “Content Connection.” The new addition to the show is designed to serve the needs of growing number of licensors, brand owners and entertainment executives that annually flock to the largest toy trade show in the Western Hemisphere.