Digital Marketing

The Saatchi & Saatchi X division of the Publicis Groupe named three new executives focused on digital media.

Springdale, AR.-based Saatchi & Saatchi X said it hired Alan Segal as digital creative director, Brandon Viveiros as digital production director and Chance Chapman as senior digital strategist.

ATLANTA — Dollar General is teaming up with InComm, a prepaid product and transaction services provider, to make life easier for online gamers.

Dollar General will offer Microsoft Xbox LIVE via PIN-on-receipt delivery across its network of more than 10,000 stores, making it easier for consumers to purchase Xbox LIVE points and Xbox LIVE Gold Memberships directly at the register, through InComm's recently launched Digital Delivery Application.

Reston, Va. -- Survey results released Monday by comScore revealed that the most recent work-week saw four individual days eclipse $1 billion in spending, led by Green Monday with $1.275 billion.

comScore, which has monitored holiday season retail e-commerce spending for the first 44 days of the November–December 2012 holiday season, reported that to date $33.8 billion has been spent online, marking a 13% increase versus the corresponding days last year.

The Saatchi & Saatchi X division of the Publicis Groupe named three new executives focused on digital media.

Springdale, AR.-based Saatchi & Saatchi X said it hired Alan Segal as digital creative director, Brandon Viveiros as digital production director and Chance Chapman as senior digital strategist.

Anxiety over Amazon.com is at an all time high this holiday season and a top executive at Nordstrom shared insights recently on competing successfully.

Chicago -- E-commerce and digital marketing company Acquity Group announced Monday social media findings that revealed the vast majority of retailers don’t respond to customer tweets.
 
The 2012 Brand eCommerce Audit evaluated Interbrand's 2012 Best Retail Brands on customer engagement across major digital channels, including big browser, social and mobile.
 

Reston, Va. — Survey results released Monday by comScore revealed that the most recent work-week saw four individual days eclipse $1 billion in spending, led by Green Monday with $1.275 billion.

comScore, which has monitored holiday season retail e-commerce spending for the first 44 days of the November–December 2012 holiday season, reported that to date $33.8 billion has been spent online, marking a 13% increase versus the corresponding days last year.

WAYNE, N.J. — With 12 shopping days left, Toys"R"Us plans to keep most of its stores open for 88 consecutive hours nationwide, from 6 a.m. Friday, December 21 through 10 p.m. Christmas Eve.