Digital Marketing

BOWLING GREEN, Ky. — Fruit of the Loom has chosen Crispin Porter + Bogusky to oversee and manage advertising for the Fruit of the Loom, Vanity Fair and Russell Athletic brands.

The leading international, vertically integrated basic apparel and athletic goods company’s brands include Fruit of the Loom, Vanity Fair, Russell Athletic and Spalding. It is an independent wholly owned subsidiary of Berkshire Hathaway, which is chaired by Warren Buffett.

New York -- Shopper sentiment tracker NetBase said that, since Black Friday, it has been tracking the changes in shopper moods for 10 retailers with its Holiday Shopping Mood Meter.

The company found that Kohl’s was No. 1 more often than Amazon, Walmart was the only brand with a net negative sentiment, and Old Navy broke the Top 5 only once.

NEW YORK — The Toy Fair has added a new feature to its 110th annual trade show called, “Content Connection.” The new addition to the show is designed to serve the needs of growing number of licensors, brand owners and entertainment executives that annually flock to the largest toy trade show in the Western Hemisphere.

Chicago-based General Growth Properties has unveiled a major holiday mall-marketing program, offering up $30,000 worth of prizes for shoppers nationwide.

Coined the 12.12.12 Days of Gifts, the national sweepstakes launches Dec. 1 and continues through Dec. 12, prompting shoppers to visit their local GGP mall’s website or Facebook page for a chance to win a prize each day. The grand prize is a $12,000 Shop Etc. Gift Card.

LOS ANGELES — Kim, Kourtney and Khloé Kardashian’s eyewear line available through Sears Optical is now available online as well as in stores.

The Kardashian Kollection Eyewear line was introduced at retail locations nationwide in July of this year and includes eyeglasses and sunglasses.

New York -- Facebook said referral traffic to retail sites from Facebook on Cyber Monday increased 240%, compared to average referral traffic for the last several Mondays.

Among  U.S. retailers, Walmart, Toys “R” Us, Macy’s, Amazon and Converse were the five most talked-about brands on Black Friday, according to Facebook’s People Talking About metric.

New  York -- Tiffany & Co. has launched a new site on Tumblr. The site, From Out of the Blue, captures in imagery and  commentary the 175-year heritage of Tiffany & Co., as well as the glamour and luxury that exemplifies the brand.

NEW YORK — Tiffany & Co. is polishing up its social media efforts to more effectively engage with a new generation of shoppers with its launch of From Out of the Blue on Tumblr.